Associate Manager, Paid Search

Overview

The Associate Manager, Paid Search is responsible for planning, executing, and optimizing paid search campaigns that drive traffic, revenue, customer acquisition, and brand awareness. This role partners closely with Marketing, Creative, Analytics, and agency teams to develop data-driven search strategies, monitor campaign performance, and identify opportunities to improve return on investment. The ideal candidate is analytical, collaborative, and passionate about digital marketing and search engine advertising.

Responsibilities

Paid Search Strategy & Campaign Management

• Support the development and execution of paid search, shopping, and video advertising campaigns across search platforms
• Manage campaign performance to achieve revenue, efficiency, customer acquisition, and brand awareness objectives
• Partner with internal stakeholders to align paid search strategies with broader marketing and business goals
• Coordinate campaign creative needs and collaborate with cross-functional teams to ensure timely execution
• Identify opportunities to optimize campaign structure, targeting, bidding strategies, and creative performance

Performance Analysis & Optimization

• Monitor campaign performance and analyze key metrics to identify trends, opportunities, and areas for improvement
• Translate campaign data into actionable insights and recommendations for business partners and leadership
• Develop performance reporting that measures campaign effectiveness against established KPIs
• Partner with analytics teams and agency partners to evaluate campaign performance and recommend optimization strategies
• Assist in developing and executing testing strategies to improve campaign performance and maximize return on advertising spend

Agency & Cross-Functional Collaboration

• Partner with external agencies to execute paid search campaigns, monitor budgets, and ensure alignment with business objectives
• Serve as a subject matter resource for paid search, providing guidance and recommendations to internal stakeholders
• Collaborate with Creative, Marketing, Analytics, and Digital teams to support integrated campaign execution
• Communicate campaign performance, strategic recommendations, and optimization opportunities to business partners and leadership

Continuous Improvement & Industry Knowledge

• Stay current on paid search trends, platform enhancements, and digital marketing best practices
• Evaluate new technologies, advertising features, and optimization opportunities that improve campaign performance
• Recommend innovative approaches that enhance customer engagement and overall marketing effectiveness
• Contribute to ongoing process improvements that increase efficiency and campaign effectiveness

Qualifications

Required

• Bachelor's degree in Marketing, Business, Communications, Finance, or a related field
• 2+ years of experience in paid search or digital marketing
• Working knowledge of Google Ads, Microsoft Advertising (Bing Ads), Search Ads 360, or similar campaign management platforms
• Strong analytical skills with the ability to interpret campaign performance data and develop actionable recommendations
• Experience managing campaign budgets, performance metrics, and optimization initiatives
• Excellent written and verbal communication skills
• Strong organizational and project management abilities
• Ability to manage multiple priorities in a fast-paced environment

Preferred

• Experience with Adobe Analytics, Google Analytics, or similar web analytics platforms
• Advanced Microsoft Excel skills, including Pivot Tables and data analysis
• Google Ads, Microsoft Advertising, or other search platform certifications
• Experience working with digital marketing agencies and cross-functional marketing teams
• Experience supporting retail, e-commerce, or consumer-focused digital marketing campaigns

Overview