Associate Director, Research & Insights

Job Title

Associate Director, Research & Insights

About The Position | Major Goals and Objectives and Location Requirements:

People Inc. is looking for an Associate Director of Research & Insights to lead our research strategy for our Beauty, Style, & Entertainment verticals (Core endemic portfolio: People, Entertainment Weekly, Instyle, Byrdie). Our high-quality content is aimed at helping people make decisions, find inspiration, and take action. And our first‑party data is at the heart of informing everything we do--and not just on our beauty, style, & entertainment sites, but across powerful brands in home, food & beverage, tech, travel, family, and health (including powerhouses like Better Homes and Gardens, Food & Wine, Travel + Leisure, and All Recipes).

In‑office Expectations:
This position is hybrid in‑office, with the ability to work remotely for up to 2 days per week.

Across our brands and platforms People Inc.'s content engages, informs and entertains over 175 million U.S. consumers each month. Our team helps Beauty, Style and Entertainment brands understand and connect with these consumers, using data to surface insights that inform content, media and advertising strategies.

Develop and maintain systems that enable our current analysts/category experts to continue to provide best in class service and insights to our stakeholders while also ensuring their growth and professional development.

Responsibilities include:

• People Management
  • Advise and mentor analysts in both day‑to‑day work and project management. Requires understanding and knowledge of media sales/strategic advertising process, broader industry landscape (B/S/E categories and media in general), and tools and resources for audience and content positioning (including MRI‑Simmons, com Score, social media measurement tools, 1P resources, Print/Magazine resources, etc.).
  • Personnel administration includes process management, time‑off management, identifying and flagging challenges, escalating development opportunities, etc.
  • Personnel development partner with Senior Director for opportunities for development and career‑path growth within the team and support your team in achieving those goals.
  • Task Management manage analyst workflows, monitor capacity, and ensure deliverables are timely and meet the strategic objectives of our stakeholders.
• Systems and processes refining and maintenance (project trackers, dashboards, report macros, external calendars, etc.)

• Collateral Creation & Curation work with the Senior Director in the development and regular updating of collateral. Examples include category one‑sheets and on‑the‑shelf go‑to‑market (GTM) materials for both B/S/E Sales and Marketing teams and all other corporate divisions (Print, Enterprise, PR, Commerce, Content, etc.).
• Insights & Analytics support and coverage for RFPs and day‑to‑day ad‑hoc requests when analyst bandwidth is stretched and/or PTO coverage. This means direct use of our toolkit (of 1st and 3rd party solutions) to deliver insights and strategic recommendations.
  • Expertise in working with large data sets to synthesize information and draw out key insights.
  • Expertise in using multiple sources of data and information (syndicated, quantitative, qualitative, secondary, etc.) to guide business decisions.

College degree required

• 5+ years of experience, minimum 3 years of management experience
• Proficiency with at least 3 (or more) of our tools or resources as a direct end user (includes com Score, MRI‑Simmons, Telmar, Looker, Tubular, other social tools)
• Experience directly supporting an Ad Sales and Marketing team(s)
• Experience managing and mentoring analyst teams of three or more
• Understand the digital advertising landscape, products, and trends that are important to industry media buyers
• Strong interest in engaging with…