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Toy Marketing Strategist: Product Strategy & Launch

Job in East Aurora, Erie County, New York, 14052, USA
Listing for: Mattel, Inc.
Full Time position
Listed on 2026-07-28
Job specializations:
  • Marketing / Advertising / PR
    Marketing Strategy, Product Marketing
Salary/Wage Range or Industry Benchmark: 70000 - 110000 USD Yearly USD 70000.00 110000.00 YEAR
Job Description & How to Apply Below
Location: East Aurora

Mattel, Inc. is seeking a marketing professional to support strategy and product development for its Little People line. You will collaborate with cross-functional teams to develop tools, drive market insights, and help shape pricing and packaging decisions.

The role emphasizes storytelling, strong analytical skills, and the ability to manage complex product timelines. Knowledge of CP G or toy retail dynamics is highly valued, with a focus on delivering innovative toys to market on time and on

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