Marketing Analyst

This role will be responsible for increasing brand awareness and driving customer demand through multiple channels.

• (Management may amend or assign duties and responsibilities to this job at any time)
• Responsible for the day-to-day support and execution of marketing communication efforts, including the development of sales literature, writing and editing content; project managing deliverables and activities; working cross-functionally with internal stakeholders and outside agencies; coordinating activities; and tracking progress.
• Responsible for the content calendar for the company’s social media presence including but not limited to:
  Linked In, Instagram, etc. This includes relevant content curation, copywriting, image or visual selection/editing, and scheduling.
• Ownership of the company’s participation in industry events, including the planning and execution of trade shows, conferences, speaking engagements, etc.
• Creative development of sales support literature utilizing design platforms (Canva, Adobe CS)
• Design and activation of email marketing campaigns and landing pages utilizing company CRM (Hub Spot).
• Development of company presentation material and pitch decks as needed.
• Oversight of internal marketing resource database, including but not limited to making certain content is current, synchronized across all mediums, intuitively organized, and readily accessible to internal business development team.
• Competency with the latest trends and tools, including AI (CoPilot & Claude).
• All other duties and projects as assigned.
• This position does not have supervisory responsibility.

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field required.
• 0-3 years of experience in marketing, marketing analytics, or a related field.
• Proficiency in Microsoft Office Suite, with advanced Excel and PowerPoint skills.
Experience with Hub Spot CRM or similar CRM platform preferred.
• Experience with Canva and Adobe Creative Suite preferred.
• Competency using AI tools to support marketing, research, and content development.
• Experience managing and analyzing multiple social media platforms.
• Strong analytical, organizational, and communication skills with attention to detail.
• Ability to manage multiple priorities in a fast-paced, collaborative environment.
• Office presence required at least three (3) days per week, unless otherwise agreed upon with final approval by direct supervisor.
• Brightcore offers a full slate of medical, dental, and vision benefits including options to enroll in a Flexible Spending Account (FSA) and a Health Savings Account (HSA).
• PTO
• Financial Wellness Benefits
• Benefit Concierge Program through Health Advocate
• EAP - Employee Assistance Program
• Access to Marketplace for Discounted Goods & Services
• Brightcore Energy is committed to bringing together individuals from different backgrounds and perspectives.