Founding Product Marketing Manager

Nickel is building the financial infrastructure that powers America’s core businesses.

Our customers are small and medium sized businesses that manufacture and supply the goods and services that keep this country running. Their financial operations are just as demanding and high stakes. But they’re stuck using tools built for coffee shops and eCommerce.

Nickel launched in 2024 with the first industrial‑strength accounts receivable and payable platform. For the first time ever, businesses can send and receive high value transactions up to $1M using card, ACH, wire, and even checks, both domestically and internationally. All in one place.

Today, Nickel is the first AI native bank for America’s core businesses. We give businesses the payment, banking, cards and financial tools they need to improve cashflow and AI finance team to thrive. More than 1,500 businesses from millworks to medical device distributors already rely on Nickel to manage $1B+ of their cash.

Nickel has raised $16M from top investors, including Brewer Lane Ventures, Stage 2 Ventures, Nine Four Ventures, Conversion Capital, Stanley Black&Decker, Nichole Wischoff and operators from Stripe, Cash App, Toast and more.

As Nickel's first Product Marketing hire, you will own the product story and build the marketing engine behind it. Our customers are not tech buyers. They are operators. Reaching them requires marketing that speaks their language, earns their trust, and tells a story they see themselves in.

We are looking for someone who has done it before. You have translated complex products into crisp positioning, built messaging frameworks that hold across every channel, and launched products to market in a way that makes the value obvious to the people who need it most. You are customer‑obsessed, product‑fluent, and comfortable being the first dedicated PMM in the room.

There is no product marketing function here yet. You are building it.

You will define how Nickel's products are positioned, messaged, and brought to market, then build the content engine that puts that story in front of the right buyers.

This is an in‑person role based in New York City. You will report to the CEO and work closely with the founding team.

• Create the product category. Nickel is the financial system America's core industries will run on. Your job is to help us own that category, win it, and make Nickel synonymous with it.
• Own the product narrative. Translate what our products do into a story that resonates with industrial business owners and own the messaging for every customer touchpoint
• Launch new products. Turn new products and features into marketing moments and generate customer demand before they launch
• Build the content engine. Write and produce product landing pages, case studies, newsletters, and social media posts that educate the right buyers and drives them to act.
• Run the community. Create the place where Nickel customers hang out, swap tips, share workflows, and help the team improve the product

• 4 to 8 years of PMM, product or generalist startup experience, ideally with hybrid PLG and sales‑assisted GTM
• You know how to build a product marketing function from scratch and thrive in the ambiguity that comes with an early‑stage company
• You’re an exceptional writer and storyteller. You can translate complex products into clear, compelling messages that resonate with busy, non‑technical business owners
• You are deeply data‑driven. You track what is working, know which metrics matter, and use data to make clear recommendations on where to invest and where to pull back.
• You know how to work across functions to build a cohesive product message and bring everyone along on the strategy
• Huge plus if you have experience with fintech, payments, or social media

• Insane growth: Our core payments product 12x in 2025 and handles $1B+ of transactions for thousands of customers. You will lay growth foundation to help us scale growth
• Cutting Edge AI Tools: You'll be supported by three AI coworkers plus a tech stack that helps you analyze customers, create content, and pressure test positioning before it…