Director, Marketing Activation

Description and Requirements

The Director, Marketing Activation is responsible for orchestrating and optimizing multi-channel journeys to drive buyer and customer actions. They bridge customer insights, audience needs, channel and messaging preferences to deliver timely, relevant information that enables in-market activation. This is an exciting opportunity to generate material and measurable business outcomes, shape journey-based activation frameworks and governance, and develop scalable modern marketing solutions.

The role is a hybrid position requiring a minimum of three days per week in the office.

• Translate marketing plans and OKRs into experimentation-based, multi-channel execution plans.
• Guide application and evolution of modern marketing approaches within the buyer/customer journey.
• Drive a portfolio-managed approach prioritizing work based on value, learning, and business impact.
• Partner with segment marketing teams to define a learning agenda for experimentation.
• Collaborate with CX strategy to design and apply a shared buyer/customer journey framework.
• Develop multi-channel strategy including sequencing, timing, channel mix, and personalization.
• Partner with channel strategists on experimentation strategy and manage test backlog.
• Establish KPIs and partner with Data/Analytics teams to ensure detailed journey measurement.
• Translate data into activation opportunities and experimentation plans for optimization.
• Lead end-to-end activation execution in agile pods and cross-functional teams.

• 10+ years’ experience building B2B demand generation, customer lifecycle, or thought leadership programs.
• 7+ years leveraging digital channels (email/automation, web, social, paid).
• Proven ability to translate marketing plans, insights, and analytics into activation strategies.
• Experience with ABM and CRM ecosystems (Salesforce, 6sense, Demandbase).
• Experience owning performance and optimization of complex buyer/customer journeys.
• Strong influence skills and executive-ready communication.
• Agile marketing experience with test-and-learn mindset.
• Systems thinker who can see across channels, customer journey stages, and process dependencies.
• Demonstrated ability to lead teams through change and embed new operating models.
• Bachelor’s degree required;
  Master’s preferred.

• Experience in investment management industry and buyer dynamics.

Our U.S. benefits address holistic well‑being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical, prescription drug, and vision, dental insurance, and no‑cost short‑ and long‑term disability. We also provide company‑paid life insurance, legal services, a retirement pension funded entirely by Met Life, and a 401(k) with employer matching.

Additional group discounts are available on voluntary insurance products, and we offer an Employee Assistance Program (EAP) and digital mental health programs. Parental leave, paid time off, paid holidays, volunteer time off, and tuition assistance are also available.

Met Life is an Equal Opportunity Employer. All employment decisions are made without regard to race, color, national origin, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, marital or domestic/civil partnership status, genetic information, citizenship status (although applicants and employees must be legally authorized to work in the United States), uniformed service member or veteran status, or any other characteristic protected by applicable federal, state, or local law.

If you need an accommodation due to a disability, please contact  This information will be held in confidence and used only to determine an appropriate accommodation for the application process.

Met Life maintains a drug‑free workplace.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liabilities.