Creative Strategist

What’s Actually Going On Here

Viktor is early, fast-growing, and still being explained to the market in real time.

Some people immediately get it. They see an AI employee that can run reports, monitor channels, prepare meetings, update systems, investigate customers, draft replies, and build internal tools. Other people still need the right words, examples, proof, and framing before it clicks.

That is the job.

We have more distribution than ever: newsletter placements, paid social, creator campaigns, founder posts, launch moments, product updates, landing pages, and outbound experiments. The bottleneck is not just “more copy.” The bottleneck is better angles, better hooks, better claims, better examples, and a faster system for learning what converts.

We need someone who can turn customer language, product behavior, JTBD survey responses, usage data, competitor ads, support tickets, founder thinking, and raw team ideas into copy that performs.

• Write copy for newsletter ads, paid social ads, landing pages, creator briefs, email campaigns, launches, and experiments

• Own Viktor’s hook and angle development across performance marketing channels

• Turn customer calls, survey responses, support tickets, Slack threads, and product usage into sharp messaging

• Build and maintain a claim bank, hook bank, swipe file, proof library, and copy testing system

• Use AI agents to research markets, mine customer language, generate variants, organize learnings, and keep the creative workflow moving

• Work with growth, design, video, and product to turn strong angles into ads, statics, landing pages, videos, and campaigns

• Write fast, test fast, and improve based on CTR, CVR, CAC, reply quality, demo bookings, activation, and revenue signal

• Protect Viktor from generic AI SaaS copy, fake urgency, vague claims, and empty “future of work” language

• Keep the copy system organized enough that the team can learn from every campaign instead of starting from scratch each time

You are good at writing, but you are not precious about writing.

You can write a line that makes someone stop scrolling. You can also look at performance data and admit the line did not work. You care about taste, but you care even more about whether the market understood the point.

You should be able to:

• Explain a complex product in simple language without making it sound small

• Find the human truth inside customer feedback and turn it into a campaign angle

• Write direct-response copy without sounding like a scammer

• Write brand copy without sounding like a brand deck

• Use AI aggressively without outsourcing your judgment to it

• Manage a messy creative system without needing a project manager to babysit you

• Push back when an angle is weak, generic, or untrue

• Move fast enough for a startup where the product, market, and strategy change every week

First 30 days:

You understand Viktor, the customer, the current channels, and the existing copy. You have built the first version of the hook bank, claim bank, customer-language bank, and swipe file. You have shipped copy for real campaigns.

First 60 days:

You are owning copy cycles for newsletter placements, paid ads, creator briefs, and landing-page tests. We have multiple active angle tests in market. The team is already coming to you for sharper framing.

First 90 days:

Viktor has a real performance copy engine. We know which claims work, which customer pains convert, which hooks are tired, and which examples make the product click. The system is producing better copy faster than a normal copy team could.

• You have written copy that had to perform, not just sound good

• You have strong taste and can explain why something works

• You understand performance marketing, or you are hungry enough to learn it fast

• You are AI-native in practice, not just in your Linked In bio. Automation!

• You like building systems, not just writing individual lines

• You can handle ambiguity without waiting for perfect briefs

• You notice lazy copy, vague claims, and fake insight immediately

• You are comfortable being judged by results

• You want ownership, not a content calendar

• You have worked on B2B SaaS,…