Web Experience & Conversion Optimization Lead

Location: New York

## Web Experience & Conversion Optimization Lead Apply remote type:
Onsite locations:
New York, NYtime type:
Full time posted on:
Posted Yesterday job requisition :
JR
* How you move is why we’re here.
Now more than ever.
** Get back to what you need and love to do.  The possibilities are endless...
Now more than ever, our guiding principles are helping us in our search for exceptional talent - candidates who align with our unique workplace culture and who want to maximize the abundant opportunities for growth and success.
If this describes you then let’s talk!
HSS is consistently among the top-ranked hospitals for orthopedics and rheumatology by U.S. News & World Report. As a recipient of the Magnet Award for Nursing Excellence, HSS was the first hospital in New York City to receive the distinguished designation. Whether you are early in your career or an expert in your field, you will find HSS an innovative, supportive and inclusive environment.

Working with colleagues who love what they do and are deeply committed to our Mission, you too can be part of our transformation across the enterprise.
** Emp Status
** Regular Full time
** Work Shift
** Day (United States of America)
** Compensation Range**#
** What you will be doing
**** JOB DESCRIPTION*
* ** What Success Looks Like (Outcomes)
** Within 6–12 months, this role will:
* Increase
** online booking conversion rate
** from key marketing entry points and priority service line journeys to achieve enterprise business goals.
* Reduce friction in the path to booking (navigation, content clarity, flow, page speed, mobile UX).
* Improve
** organic discoverability
** for priority conditions/providers/locations and convert that traffic to bookings.
* Establish a repeatable operating model for web optimization:
** roadmap → build → QA → release → measure → iterate**.
* Multidisciplinary collaboration with digital planning, analytics, web, patient experience and CRM to optimize patient experience to improve growth performance.
* ** Roadmap
* * strategic user experience, reflecting broader audience and offerings, providing strong category discoverability and flow for
** consideration/booking pages, delivering on patient acquisition goals**.
* Develop a strategic
** personalization journey**, leveraging insights from web and data teams, infusing AI for customization
** Core Responsibilities
***
* 1) Own the Web Conversion Engine (Online Booking)
*** Define and manage a conversion optimization roadmap focused on
** online booking
** as the primary KPI.
* Diagnose and reduce funnel drop-off across the booking path (landing page → provider/service selection → booking flow).
* Partner with Media/Performance to ensure every major campaign has an optimized landing experience and clear conversion pathway.
*
* 2) UX Strategy & Patient Journey Optimization
*** Lead UX strategy for high-value journeys (e.g., condition → care team → location → booking).
* Improve information architecture, navigation, and on-page content structure to match patient intent and reduce confusion.
* Ensure experiences are mobile-first, accessible, and designed around patient tasks (find care fast, build confidence, book easily).
*
* 3) Discoverability: SEO + Content Performance
*** Partner with content leads and Digital Content Managers to build a search-first content approach:  + on-page SEO best practices, internal linking, structured headings, metadata, and schema alignment where applicable
* Identify content gaps and opportunities based on search demand and conversion performance (what attracts the right traffic that books).
*
* 4) Optimizely CMS Ownership & Governance
*** Own the
** Optimizely CMS
** content experience strategy: templates, components, governance, workflows, QA standards, and release cadence.
* Translate conversion and UX needs into CMS requirements and backlog priorities (components that improve conversion and speed time-to-launch).
* Ensure clean content operations: versioning, approvals, publishing standards, and consistent UX patterns across service lines/regions.
*
* 5) Backlog, Delivery, and Continuous Improvement
*** Run the web intake process: prioritize requests based on impact to bookings, patient…