Amazon PPC Manager (Onsite NYC)

We are seeking an experienced and data-driven Amazon PPC Manager to join our client’s eCommerce team. In this role, you will be responsible for managing, optimizing, and scaling pay-per-click (PPC) campaigns across the Amazon platform. The ideal candidate will have a proven track record of driving profitable growth through Amazon Advertising, be highly analytical, and thrive in a fast-paced, results-oriented environment.

• Manage Amazon PPC campaigns
  :
  Create, monitor, and optimize PPC campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display) to achieve sales and profitability goals.
• Campaign optimization
  :
  Perform daily bid management and adjustment of keyword and product targeting to optimize ROI and ACOS.
• Keyword research
  :
  Conduct extensive keyword research to find new opportunities for scaling campaigns and optimizing current ones.
• Analyze data
  :
  Monitor performance metrics, including impressions, clicks, conversions, and sales, and make data-driven decisions to optimize and scale campaigns.
• Competitor analysis
  :
  Keep a close eye on competitor strategies and marketplace trends, adjusting your approach as necessary to maintain competitiveness.
• A/B testing
  :
  Develop and implement testing strategies for ad creatives, landing pages, and other elements to improve campaign performance.
• Budget management
  :
  Allocate and manage advertising budgets to maximize profitability.
• Reporting
  :
  Prepare and present detailed campaign performance reports, providing actionable insights to improve overall strategy.
• Collaboration
  :
  Work closely with the marketing, sales, and product teams to align campaign strategies with overall business objectives.