Mobile Growth Specialist

iHeart

Media is looking for a Mobile Growth Specialist which treats clean, accurate attribution as the foundation of their work. The ideal candidate has direct, working knowledge of mobile measurement and can own it reliably, while also running effective paid campaigns and lifecycle programs that grow downloads and usage.

• Own attribution and tracking end to end. Ensure events, conversions, and SDK integrations are correctly configured across Apps Flyer, Firebase, and the ad platforms, so reporting reflects reality and every team can trust the numbers.
• Maintain and audit the measurement stack. Catch discrepancies, debug event and postback issues, and keep attribution windows, conversion mapping, and SKAdNetwork configurations accurate and current.
• Plan, launch, and optimize paid user acquisition campaigns across major platforms (such as Meta, Google, Apple Search Ads, Tik Tok, and Snapchat) to drive app downloads and engagement.
• Build and run lifecycle and winback programs, using CRM and messaging tools to re‑engage lapsed listeners and improve retention.
• Build and maintain performance reporting and dashboards, looking beyond installs to retention, engagement, and downstream value across channels.
• Manage budget allocation, shifting spend toward the channels and tactics delivering the best return given limited dollars.
• Contribute to creative and messaging. Write and iterate on copy that persuades the right users to download and stay engaged.
• Research and test new channels, tools, and tactics, bringing fresh ideas across both acquisition and retention.
• Monitor campaigns and programs regularly, catching delivery or tracking issues early, and sharing results and recommendations with the team.

• Direct, hands‑on working knowledge of an MMP – Apps Flyer strongly preferred – plus Firebase, and a genuine, working grasp of mobile attribution: how installs are attributed, how events and postbacks flow, and how to configure tracking correctly across platforms.
• A solid command of the realities of privacy‑driven measurement – including SKAdNetwork, conversion value mapping, and the limitations and workarounds that come with attribution in a post‑IDFA world.
• Demonstrated experience configuring or auditing SDK integrations, conversion events, and tracking setups, and the rigor to keep them accurate over time.
• 2–4 years of hands‑on growth, performance, or lifecycle marketing experience, ideally for a consumer app or digital product.
• Experience running paid campaigns across one or more major ad platforms.
• Exposure to CRM, lifecycle, or messaging platforms used for retention and winback.
• Comfort working with data, analytics, and reporting tools (such as Amplitude, Tableau, or similar), and the ability to turn numbers into clear recommendations.
• Strong instincts for advertising and messaging fundamentals – you can write persuasive copy and understand what makes it convert.
• Close attention to detail – you notice when a number looks off, and you care about getting tracking right.
• A self‑starter who’s comfortable building process where none exists and adapting as priorities shift.

• Respect for others and a strong belief that others should do this in return.
• Accountability for own work and desire to provide guidance to new team members.
• Ability to contribute to several projects at the same time under a moderate level of direction.
• Application of objective judgment, technical skills and prior experience to solve business problems.
• Strong written and verbal communication skills, including a knack for explaining complex information in a straightforward manner.
• Desire for continued knowledge sharing and learning.
• Understanding of the impact of own decisions.

Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job‑related qualifications, and alignment with market data.

$66,300 - $80,000

New York, NY: 125 West 55th Street, 10019

Regular

Full time

Salaried

• Employer sponsored medical, dental and vision with a variety of coverage options.
• Company provided and supplemental life insurance.
• Pa…