Senior Customer-Led Growth Manager

Turn 45+ deep partnerships into the proof bank - and run the brand and demand gen campaigns that turn that proof into pipeline.

We're hiring a Senior Customer-Led Growth Manager - a hybrid role that sits between customer marketing and demand gen. You will go inside our 45+ partner network to find the stories and data, turn them into content the category can't ignore, launch the campaigns that drive demand off the back of them, and support the events and activations that pull buyers into the room.

Customer voice in, qualified demand out.

You will own customer-led demand at Latent - reporting to the VP of Brand. The role runs a single closed loop: find → produce → distribute → activate. Every step feeds the next, every output is built for a campaign, nothing is produced in isolation.

• Go inside our 45+ partner systems to find the wins worth telling — clinical, operational, financial
• Build the customer-interview motion: who to talk to, what to ask, how to capture
• Surface data case studies - pull the numbers from PX, Rev Ops, and partner systems that turn a story into a verifiable result
• Maintain a live customer-quote and proof-point library every campaign can pull from
• Define a tiered story format: written, video, data card, executive testimonial, peer-reference

• Activate the 15+ existing case studies (1 - 2 per month) across web, sales, and ABM
• Produce the video case studies alongside the Creative Lead
• Build a repeatable, low-friction production pipeline (creators, editors, partner approvals)
• Use AI workflows to spin one story into the full asset set - paid creative, lifecycle emails, sales narrative, social, web - in days, not weeks

• Coordinate three case-study 360 campaigns every asset built around one partner story, distributed across paid, ABM, lifecycle, and sales
• Map every story to ICP segment, persona, and funnel stage so it drives pipeline, not impressions
• Own the brief-to-launch motion: narrative, formats, audience, creative, distribution, measurement
• Partner with Growth on the demand programs that turn customer stories into pipeline (paid, ABM, lifecycle nurture)
• Measure customer-led campaigns against pipeline contribution, not engagement

• Run customer-led webinars
• Co-design small-format dinners, round tables, and customer-led peer sessions that pull buyers into the room
• Help shape activations at key events—agenda, customer presence, attendee mix
• Use customer voice to set the agenda and curate the guest list
• Feed event outputs (quotes, clips, learnings) back into the content engine and the demand campaigns
• Partner with PMM and Growth on event narrative, follow-up, and pipeline conversion

• Build and maintain the live reference roster who'll talk to who, when, and on what topic
• Coordinate executive references for late-stage deals
• Track utilization and protect customer time

• Make customer voice the default proof point in every Growth and PMM campaign
• Partner with PR/comms to feed customer stories into media placements and analyst briefings
• Use AI tools to accelerate transcription, drafting, asset variants, and distribution - so one interview can power ten outputs

• We give every operator access to the latest AI models and tools the day they ship
• We run advanced AI workflows across briefing, creation, distribution, and measurement
• We work closely across growth, product marketing, brand/creative, sales, and PX
• We value rapid experimentation and new ways of working
• This is a role for someone excited to rethink how customer marketing and demand gen converge

• A customer-story pipeline that produces 1 - 2 case studies per month - sustainably
• Every active campaign anchored by a real customer voice
• Customer-led campaigns driving measurable, attributable pipeline
• Customer-led events and activations consistently filling the room with the right buyers
• A reference roster sales actually trusts, cited in every late-stage deal we win
• Video, written, and data…