CRM Manager

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a global company with products sold in over 200 countries and territories under brand names including Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello, as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company serving hundreds of millions of consumers worldwide across four core businesses – Oral Care, Personal Care, Home Care, and Pet Nutrition. Our goal is to create products that improve the quality of life for our consumers worldwide and to offer programs that enrich communities. A career at Colgate-Palmolive provides global experience, challenge, and development opportunities in an environment that respects work/life effectiveness.

Travel Required?:
Travel - up to 10% of time Posting

Start Date:

7/6/26 Hybrid No Relocation Assistance Offered Job Number#172983 - New York, New York, United States

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries, specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in many households worldwide.

As the CRM Manager for Professional & Consumer Marketing, you will lead the campaign workstream for our Professional audience while scaling our overarching Consumer (CCX) & Professional (PCX) Growth & Intelligence program. You will report to the Sr. Director, DTC & Consumer Engagement, manage the Professional workstream, and help identify and activate synergies between professional and consumer audiences to drive advocacy, unified brand loyalty, and increased lifetime value in support of the company’s 2030 vision.

• Campaign Lifecycle Management:
  Plan, execute, and optimize professional audience touchpoints in email.
• Journey Development:
  Develop end-to-end professional journeys, including onboarding, clinical education, retention, and re-engagement tracks with the Professional Marketing team.
• Stakeholder
  
  Collaboration:
  
  Engage with the Professional Marketing team and coordinate with Legal, Regulatory, Global Technology, and Global Enterprise Oral Care to ensure alignment.
• Agency Management:
  Serve as the day-to-day point of contact for external agency partners; manage workflows, briefs, and timelines to ensure high-quality delivery, on-time execution, and budget alignment.
• Intelligence & Personalization:
  Support leveraging first-party data to build segmentation models and personalized activation programs for dental professionals.
• Performance Tracking:
  Monitor program health and provide data-driven insights; refine tactics to improve engagement and ensure CRM programs evolve with business needs.
• Cross-Channel Synergy:
  Identify opportunities where professional advocacy can drive consumer acquisition and create pathways between professional and consumer audiences.
• CDP Migration Project Lead:
  Own the migration of professional data into Data Cloud; direct agencies and technical teams to meet segmentation use cases, while collaborating with CCX and B2B leadership to harmonize data models.
• Tech Stack Optimization:
  Work with Global Technology and agencies to leverage CRM platforms (e.g., Salesforce Marketing Cloud, Data Cloud) to support engagement goals.

• Education:
  
  Minimum of Bachelor’s Degree
• Experience:
  
  4+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation, ideally in a high-volume or complex environment

• MBA
• Strategic Mindset:
  Align CRM efforts with broader business goals and use data insights to inform decisions
• Technical Literacy:
  Proficiency with enterprise ESPs/CRMs (e.g., Salesforce Marketing Cloud) and understanding of data architecture, segmentation, and API integrations
• Collaborative Spirit:
  Ability to work across cross-functional teams to find common goals and drive efficiencies
• Resilient Problem-Solver:
  Maintain momentum amid shifting priorities or constraints
• Project Management:
  Strong organizational…