Media Buyer, Emerging Channels - Growth Marketing

About App Lovin

App Lovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about App Lovin, visit:

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At App Lovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

App Lovin is scaling its self-serve advertiser base for Applovin Ads Manager. We're expanding paid acquisition beyond core channels and looking for a media buyer to work alongside our growth marketing team to drive measurable growth across new channels. You’ll launch, test, and establish our digital marketing strategy across new growth channels, including but not limited to AI search, X, CTV, and out-of-home.

The ideal candidate is a self-starter that utilizes both AI tools and hands‑on execution to help us drive rapid growth in a face-paced environment.

You'll have a genuine greenfield mandate across multiple channels, a meaningful budget to deploy, and a team that has already built the LTV, ROAS, and incrementality measurement behind our paid program, so your wins are provable and your decisions are grounded in data. If you love being early on new channels and proving impact with rigor, this is your seat.

• Design, run, and read structured paid marketing tests on new growth channels. Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing.
• Support technical operations for existing/new channels i.e QA conversion mapping, ensure accurate performance links back to ad platform algorithms.
• Manage channels against internal goals and KPIs, and adjust spend toward what's genuinely incremental
• Own creative strategy across channels - ideate concepts, brief and direct the creative team, and tailor format and messaging (image vs. video, hook‑driven vs. storytelling) to what converts best per channel

• 3+ years of direct, hands‑on‑keyboard execution experience in paid media buying across multiple platforms
• Ability to operate independently, with strong attention to detail regarding performance and budget changes, platform‑level delivery discrepancies and tracking drops.
• Strong test‑and‑learn track record, data driven, and creative.
• Bonus if you have experience with landing page testing and conversion rate optimization.
• Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar.

• Experience acquiring advertisers or businesses (B2B or marketplace/two‑sided), not only consumers.
• Ad‑tech, DSP, or marketplace background.
• Direct experience driving ad creative strategy - you can mock up or storyboard ad concepts yourself, or have examples of ad concepts you originated that drove real performance.

Equity eligible

Medical, Dental, Vision, Life, Disability

401(k) Retirement Plan

Unlimited Discretionary Time Off

10 paid holidays per year

80 hours per year

$153,000 — $200,000 USD

App Lovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at App Lovin is based on a number of factors including market location and may vary depending on job‑related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.

App Lovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant.

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App Lovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more.

To support an efficient and fair hiring process, we may use technology‑assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.

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