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Marketing Manager

Job in New York, New York County, New York, 10261, USA
Listing for: CFA Institute
Full Time position
Listed on 2026-07-31
Job specializations:
  • Marketing / Advertising / PR
    Marketing Communications, Marketing Strategy, Marketing Management, Digital Marketing
Salary/Wage Range or Industry Benchmark: 90000 - 180000 USD Yearly USD 90000.00 180000.00 YEAR
Job Description & How to Apply Below
Location: New York

About Us

Wellington Management offers comprehensive investment management capabilities that span nearly all segments of the global capital markets. Our investment solutions, tailored to the unique return and risk objectives of institutional clients in more than 60 countries, draw on a robust body of proprietary research and a collaborative culture that encourages independent thought and healthy debate. As a private partnership, we believe our ownership structure fosters a long-term view that aligns our perspectives with those of our clients.

About

the Role The position

We are seeking a Marketing Manager to join our Private Investing Marketing team and help drive integrated, full-funnel marketing across a growing global platform spanning private equity, venture capital, and private credit.

This role sits at the center of our marketing efforts owning end-to-end campaign strategy and execution, shaping platform and fund positioning, and ensuring alignment across channels, audiences, and teams. You will partner closely with design, content, PR, and investment teams to deliver cohesive, high-impact marketing programs that support fundraising, brand building, and investor engagement.

This role will play a central role in:

  • Driving fundraising support across funds
  • Strengthening our brand and market positioning
  • Building scalable marketing processes and infrastructure
Core responsibilities Lead Integrated Marketing Campaigns
  • Own the planning and execution of full-funnel marketing campaigns across channels, including:
    • Client and prospect communications
    • Internal communications
    • Digital and content distribution
  • Translate business priorities into cohesive, multi-channel campaign strategies
  • Support marketing infrastructure and campaign mapping to improve scalability and efficiency
Shape Positioning & Messaging
  • Define and evolve platform, fund, and audience segmentation
  • Develop clear, differentiated messaging and positioning frameworks
  • Ensure consistency of narrative across campaigns, channels, and materials
Drive Brand & Narrative Evolution
  • Contribute to the ongoing development of brand architecture and platform narrative
  • Partner closely with PR to ensure alignment between internal messaging and external storytelling
  • Help shape how the platform is positioned in a competitive and evolving market
Manage External Partners
  • Manage relationships with design agencies and external partners
  • Provide clear direction, feedback, and quality control to ensure output meets brand and strategic standards
Measure & Optimize Performance
  • Partner with analytics to:
    • Track campaign and fund-level performance
    • Analyze engagement across channels
  • Translate insights into actionable recommendations to improve campaign effectiveness
Deliver Market & Competitive Insights
  • Monitor competitive landscape and industry trends
  • Synthesize insights to inform:
    • Messaging
    • Campaign strategy
    • Product positioning
Partner Across Functions
  • Work closely with:
    • Global marketing
    • Investment teams
    • Product team
    • Editorial/Content lead
    • Events
    • Design
    • PR
  • Collaborate with the Editorial lead to:
    • Integrate content into campaigns
    • Align content planning with campaign priorities
    • Ensure consistent distribution across channels
Qualifications
  • 8-10 years of experience in marketing, ideally within:
    • Asset management, private markets, or financial services
  • Experience owning end-to-end, multi-channel marketing campaigns
  • Strong understanding of:
    • Audience segmentation and positioning
    • Content and campaign integration
    • Marketing performance measurement
  • Experience working across:
    • Digital and offline channels
    • Cross-functional teams and senior stakeholders
  • Ability to:
    • Translate complex ideas into clear messaging
    • Manage multiple priorities in a fast-paced environment
    • Balance strategic thinking with execution
  • You think in systems and campaigns, not just individual tactics
  • You are structured and organized, with strong project and stakeholder management skills
  • You are curious and commercially minded, with an interest in markets and investing
  • You are a strong collaborator, comfortable working with senior stakeholders, working across borders, and influencing outcomes
  • You are both strategic and hands-on
  • Entrepreneurial mindset and intellectual curiosity
  • Sense of…
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