Senior Product Marketing Manager

Responsibilities

• Own Kira's core positioning as the first AI Operating System for education, and develop messaging frameworks that articulate it consistently across every internal and external audience: educators, curriculum leaders, institutional administrators, government officials, and corporate learning leaders.
• Conduct competitive analysis that goes beyond feature matrices to capture positioning and market perception, and craft differentiation narratives that make Kira's unique value clear.
• Evolve positioning as the product and market develop, keeping messaging fresh and relevant.
• Partner with Customer Success, Sales, and Enablement to build effective GTM motions for different market segments and deal types.
• Create sales enablement materials including pitch decks, one‑pagers, case studies, and objection‑handling guides.
• Plan and execute product launches that generate awareness and demand.
• Build a deep understanding of Kira's customers—what they care about, how they make decisions, what objections they raise—and synthesize voice‑of‑customer insights to inform product and marketing strategy.
• Track EdTech and AI market trends to identify opportunities and threats.
• Partner with Product to understand the roadmap and translate new capabilities into market‑facing narratives.
• Work with the Learning team to develop proof points around pedagogical quality and learning outcomes.
• Collaborate with Design on visual identity and brand consistency.

• 6+ years of product marketing experience in education technology (preferred), B2B SaaS, or enterprise software, including 2+ years managing direct reports.
• Proven ability to develop differentiating positioning in competitive markets.
• Experience marketing products with complex value propositions to multiple buyer personas.
• Strong writing skills, with the ability to make technical concepts accessible.
• Comfort operating in fast‑moving environments where priorities shift.