Manager - Amazon eCommerce (WCB

Location: NY, 10 Hudson Yards, New York, NY 10001

Reports To: Director, Amazon Retail Lead – CMO

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offereach and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L Oréal Luxe our mission is to provide ourconsumersthe best products and brand experience by making it unique.
Our portfolio is composed of14highly aspirationaland multi-expertluxurysuch as Lancôme, Yves Saint Laurent, Giorgio Armani, KIEHL’S, URBAN DECAY, IT COSMETIC Sand YOUTH TO THE PEOPLE as well as lifestyle and couture brands such asRALPH LAUREN, MAISSON MARGIELA, AZZARO, VALENTINO, PRADA, VIKTOR & ROLF AND MUGLER.

As the Amazon Ecommerce Manager
, you will manage the holistic brand experience and commercial performance within the Amazon marketplace. This dual-focused role combines commercial management and site experience optimization to drive growth and achieve brand objectives on Amazon. You will be responsible for executing data-driven strategies that maximize sales, enhance customer experience, and solidify the brand s presence as a leader on the platform. This role requires a highly collaborative approach, partnering cross-functionally to ensure seamless integration and execution.

This role drives collaboration and influences multiple levels of leadership to execute on the following key deliverables & responsibilities:

• Oversee product & channel strategy, leveraging data-driven insights to make channel decisions that will generate positive KPI results.
• Have a “measurement obsession” mindset across the Amazon business
• Own a variety of analyses including category performance, activation results, and competitive analyses to help us better optimize our Amazon strategy
• Responsible for the sales forecasting process by developing bottom-up sales and inventory plans, which are used to inform financial and inventory decisions inclusive of product mix, AUR,sell through, and markdowns.
• Owner of the logistical process execution for all promotional events and new item setup, including managing the promotional calendar, oversight of set up, testing, and quality assurance.
• Oversee Amazon site experience and continuously seeking out opportunities to make digital experiences friction-less for consumers and support evolving business objectives
• Drive CX excellence to increase conversion and engagement,synthesizing key learnings and insights from consumer site behavior and competitors to inform a feedback loop with Marketing and Media teams
• Analyze KPIs/customer journeys tomonitorand maximize effectiveness of both existing features as well asleadnew initiatives in partnership with Amazon
• Leadand implement user & A/B testing to help constantly evolve and optimize the user experience
• Ongoing maintenance ofsite experience forbrandstoreandPDPsincluding optimization of product titles, descriptions, images, videos, and A+ content
• Manage SEO+ GEO optimization by improving organic search/ Alexa Shopping SOVto achieve high ranking and visibility, and align with media team on keyword strategy
• Collaborate with the cross-functional teams to coordinate the planning for digital marketing activities such as Media, SEO + GEO, Social, Affiliate Marketing, and Merchandising placements on Amazon
• Collaborate with operations, supply chain, customer service, demand planning, finance, IT to ensure operational success

This individual is creative, analytical and has strong communication skills. This person will drive the Amazon channel for their portfolio of brands while also collaborating with the team to support a rapidly growing business. This role will require a demonstrated ability to develop consumer and category knowledge and to act on the insights in collaboration with internal brand & cross functional partners.

It requires continuous interaction within a matrixed business structure (Marketing, CDMO, GM, Finance,…