Senior Vice President, Planning (CPG Client

Company Description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA.

Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

We’re looking for a strategic media leader to serve as the primary client partner for a specialized national and local retailer. This role will interface directly with senior stakeholders—including the CMO, Head of Media, and Martech Lead—to drive high‑impact media initiatives that deliver measurable business results.

• Act as the lead client contact, building trusted relationships with executive decision-makers
• Develop and champion strategic media plans that align with brand goals and market dynamics
• Oversee all aspects of media planning and execution, from insight development to performance optimization
• Collaborate cross‑functionally with internal teams and external partners to ensure seamless delivery
• Proactively identify growth opportunities and bring forward innovative, business‑driving solutions

• A self‑starter with a strong strategic mindset and a passion for media innovation
• Exceptional communication and leadership skills, with the ability to influence at the executive level
• Comfortable navigating fast‑paced environments and driving results with confidence

• Responsible for developing, implementing, and executing strategy to define the future direction of Client business
• Actively listen to Clients and continually identify opportunities to lead thinking
• Team leader for Client interaction fostering positive relationships
• Identifies key target insights based on Client brief necessary for formulating communication strategy
• Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience
• Effectively communicates and solicits agreement of best opportunities for Client
• Ensure the quality of work for all Client deliverables
• Serves as key resource for local markets in defining media strategy and media plans
• Supervising, training, and developing staff (managing workload, delegating, and managing projects and resources, performance management)
• Develop process improvements and best practices to ensure consistency, flexibility, and efficiency resulting in solutions that meet or exceed Client expectations
• Serves as leadership and content development coordinator for all Client presentations
• Ability to cross sell interagency products and services
• Collaborate with business intelligence/analytics, data and investment teams to identify consumer learning needs and drive consumer insight generation, analysis/interpretation

• 10+ years of relevant experience with progressive levels of responsibility and business acumen in marketing and communications and team management
• Must have online and offline media experience.
• Offline experience will be TV, Print, Radio, OOH.
• Online experience will consist of Display, Search, Social, and Mobile, and Content Marketing.
• Fluency with Media Tools and solid understanding of Digital Planning tools
• Proven experience and success in presenting plans to Client and influencing top level Client decisions
• Demonstrated critical thinking skill and strong problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results
• Excellent leadership, management and motivational skills
• Excellent written, verbal, and presentation skills – effectively presents formal POV internally and externally
• Excellent…