Associate Director, Paid Social

Job Description

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal.

Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

• Maintain a strong presence across Horizon Media teams (Business Solutions, Investment, Traffic, Operations), building cross‑team relationships and incorporating relevant extensions.
• Proactively anticipate and field requests/questions from internal teams and clients.
• Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships.
• Act as day‑to‑day resource for the client team to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client business.
• Effectively build trust and establish positive relationships with clients.
• Act as primary resource for junior team members when facing challenges navigating conversations with internal and external partners and clients.
• Collaborate with senior leadership to identify problems and recommend solutions, escalating situations or challenges appropriately.
• Lead larger team projects and initiatives, iterating and improving upon processes and workflows as fit.

• Oversee RFP creation and review of social partners, proposal analyses, and partner negotiations.
• Lead strategic social plan development in tandem with the Digital & Business Solutions teams.
• Lead team brainstorms to kick off plan and consideration set development.
• Own and develop POVs around relevant trends, tools, and emerging opportunities within paid social media.
• Maintain oversight of media‑specific documents such as media plans, objectives and strategy decks, and other related functions.
• Oversee the completion of internal team and client‑facing financial tracking documents.
• Manage Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues.
• Provide education on best practices, social media principles, and industry at large.

• Manage and develop junior team member(s), creating growth plans and providing clear career goals.
• Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken.
• Participate in interview process for junior team members.
• Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level‑appropriate projects and opportunities to learn new skills.
• Guide senior leadership to develop and implement broader team initiatives and goals.
• Responsible for leaning into Horizon initiatives while encouraging junior team members to participate and engage within the larger Social community.

• Oversee junior team campaign buying from set‑up to keyword selection through to targeting buckets, optimization, measurement solutions and pacing/reporting; implement QA processes, ensuring full impact and efficiency of each campaign.
• Support in measurement planning and ensure all trafficking and site tagging is accurate by junior team members.
• Maintain thorough knowledge in all internal buying and reporting…