Integrated Marketing Manager - North America

Location

New York, NY

Full time

Hybrid

Marketing

• $170K – $180K
• Offers Equity

In accordance with applicable law, the salary listed represents a reasonable estimated compensation range for this role. Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above. This range does not include any potential incentive compensation, such as commissions, for sales roles.

The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Laurel, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to this position, please consult with your recruiter.

Laurel is on a mission to return time. As the leading AI Time platform for professional services firms, we’re transforming how organizations capture, analyze, and optimize their most valuable resource: time. Our proprietary machine learning technology automates work time capture and connects time data to business outcomes, enabling firms to increase profitability, improve client delivery, and make data-driven strategic decisions. We serve many of the world's largest accounting and law firms, including EY, Aprio, Crowell & Moring, and Frost Brown Todd, and process over 1 billion work activities annually that have never been collected and aggregated before Laurel’s AI Time platform.

Our team comprises top talent in AI, product development, and engineering—innovative, humble, and forward-thinking professionals committed to redefining productivity in the knowledge economy. We're building solutions that empower workers to deliver twice the value in half the time, giving people more time to be creative and impactful. If you're passionate about transforming how people work and building a lasting company that explores the essence of time itself, we'd love to meet you.

Reporting to our Integrated Marketing Lead, you own the outcome of our three core campaigns —Legal, Accounting/Consulting, and Strategic (Big
4)—across North America. Integrated Marketing designs the customer journey and the campaign strategy; you bring it to life on the ground.

You turn strategy into real touchpoints, events, and field activity that move buyers through the journey. You are accountable for how those campaigns perform in your region: you localize them, run them, partner with Sales to point them at the right accounts, and feed results back so the whole engine gets sharper.

• Own the regional outcome of the three campaign verticals across North America, against the Integrated Marketing Lead's strategy.
• Localize campaign content, assets, and experiences for the NA market and target accounts.
• Plan and run field activity: regional events, account-based programs, and in-market touchpoints aligned to the journey.
• Partner with sales in-region to align campaigns to pipeline priorities and target accounts.
• Coordinate with Brand and Product Marketing so campaigns carry the right voice, narrative, and positioning.
• Track campaign performance in-region and feed results back to Integrated Marketing and Growth & Analytics for optimization.

• NA regional outcome of all three campaign verticals
• Regional campaign calendars and run-of-show
• Localized campaign assets and field activations
• Region-specific account-based marketing programs
• In-region campaign performance reporting

• 4+ years of B2B field marketing, campaign management, or integrated/regional marketing.
• A track record of executing multi-channel campaigns and field events that drive pipeline in a defined region or set of accounts.
• Experience planning and running events end to end: conferences, field dinners, account-based programs, and owned events.
• Comfort working hand-in-hand with Sales on target accounts and pipeline priorities.
• Strong project management: you can run multiple…