Associate, PR​/Influencer Marketing, TFB​/BL NA

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including:
Estée Lauder, Aramis, Clinique, Lab Series, Origins, M
· A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

TOM FORD is a global design house offering exceptional luxury products across women’s and men’s fashion, accessories, eyewear, and beauty. Founded in 2005 by Tom Ford, today the brand has a presence in more than 102 countries and is widely recognized as the architect of luxury glamour. TOM FORD BEAUTY is designed to amplify individual beauty with a collection of sumptuous cosmetics, extraordinary fragrances, and advanced skincare.

The Associate, PR & Influencer, is responsible for working alongside the Director of Communications & PR to build and drive the implementation of the PR strategy and influencer programs, while tapping into trends for Tom Ford Beauty & Balmain Beauty North America to drive brand growth, relevance, and desirability immediately and over time. This person will also interface with beauty/lifestyle media and support all press events and product launches.

They will be the day-to-day contact for relevant agencies for all campaign execution. Regular measurement/reporting and tracking of key KPIs will be required to monitor progress vs. strategy and benchmark.

The Associate Manager will also partner with Global and cross-functional North America teams to align brand priorities, driving creative needs and 360 excellence in execution. This role serves as an anchor to the team and provides essential support to all facets of programming/operations.

• Utilize independent judgement to identify relevant and like-minded beauty influencers, taste makers, celebrity makeup artists, fashion stylists, and industry trendsetters who align with the ethos of TOM FORD BEAUTY and BALMAIN BEAUTY brands. Ensure selections are in line with the specific objectives and creative inspiration of each campaign.
• Participates in the planning and drives the execution of all North America seeding mailers including influencer list approval for new product/year-round gifting mailers.
• Regularly track and issue monthly reporting for Global and NOAM, using analytical skills to provide a data-driven approach to influencer marketing with EMV as a key business driver.

• Develop and execute proactive media pitches using independent judgement, and correspond with media on a reactive basis to maximize opportunities for both TOM FORD BEAUTY and BALMAIN BEAUTY.
• Regularly track and issue monthly reporting for Global and NOAM, utilizing analytical skills to provide a data-driven approach to media relations with MIV as a key business driver. Makes recommendations based on the analytics.

• Drive ideation, planning and execution of Noth America product launch events and press dinners. These events should drive EMV while always remaining aligned in the overall Brand aesthetic and story
• Seamlessly partner with Global TOM FORD BEAUTY and BALMAIN BEAUTY teams on Global Destination Events and Brand tentpole occasions (e.g. Fashion Week) to create brand moments across categories to drive outsize EMV and buzz

• Ownership of all internal PR finance operations, including but not limited to timely and correct documentation for ELC Finance, Buying Center and relevant teams
• Manage all POs, invoicing and new vendor set up autonomously
• Manage product closet/samples including placing all necessary product and collateral orders to ensure timely approval and delivery
• Ensure timely creative asset receipt/delivery (e.g.…