Channel Marketing Manager

Channel Marketing Manager

Rippling New York, New York, United States

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

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Scaling to $1B ARR and beyond means we need to build a go-to-market engine that drives growth across dozens of product SKUs, sales segments, buyer personas, and countries, and one of our most important levers for growth is the Broker channel.

We're looking for a Channel Marketing Manager aligned to the Broker channel to help deepen engagement, drive pipeline, and make Rippling the go-to solution for benefits brokers and their clients.

In this role, you’ll own and execute marketing initiatives that support our Broker sales motion, combining demand generation, partner marketing, product marketing, content strategy, and channel-facing communications.

This role is highly cross-functional. You’ll work closely with Rippling’s Broker Sales teams and the broader Marketing organization. We’d love to talk to you if you think like an owner, tell compelling stories, and thrive while driving multiple high-impact initiatives forward at once.

Our GTM team sits within the marketing organization. This role is based in either our New York or San Francisco office.

• Build and execute quarterly campaign themes across email, webinar, social, and events, plus always-on broker nurture programs that build awareness and trust
• Own broker messaging and positioning, evolving it based on testing, market feedback, and sales insights
• Create sales-support content that actually gets used, including co-branded assets, case studies, and first call decks
• Partner with Channel Sales to identify gaps, spot opportunities, and deliver tailored campaigns and outreach
• Analyze campaign ROI and iterate quickly, using data to decide what to scale, pivot, or cut
• Collaborate across Sales Leadership, Revenue Operations, Product Marketing, Partner Success, and Marketing Operations as a trusted voice on broker go-to-market

• 4–6 years of B2B marketing experience with a strong foundation in demand gen, product marketing, or partner/channel marketing
• Proven track record running outbound campaigns and digital programs, including email, paid social, webinars, and more
• Ability to create clear, impactful sales-support content including co-branded assets, case studies, and educational materials
• Full-funnel thinker who balances nurture with activation and knows when to do each
• Data-driven and results-oriented — you pull your own reports, find the insight, and act on it
• Resourceful and execution-oriented — you know how to build and launch with what's available
• Strong cross-functional communicator, especially with sales and leadership
• Thrives in a fast-paced environment with high expectations and autonomy
• If you’re excited to build high-impact marketing for a channel that’s critical to Rippling’s success — and you love working where marketing and sales go hand in hand — we’d love to meet you

• Experience in broker marketing, benefits, insurance, HRIS, payroll, or broader partner/channel ecosystem
• Experience building 0-to-1 programs, repeatable campaign motions, or always-on nurture programs
• Campaign reporting and analysis, Salesforce campaign/report fluency, email/lifecycle tooling, webinar tooling, and basic audience segmentation
• Strong…