Senior Manager, Product Marketing

Who We Are

ad Marketplace is the largest global marketplace for Native Search advertising. For over 25 years, we’ve connected brands with consumers at the moment they express commercial intent beyond legacy search engines. Today, our Native Search solutions are exclusively integrated across next-generation platforms where discovery happens, including web browsers, Buy Now Pay Later apps, and AI chat surfaces. Powered by vector search technology, our platform delivers relevant text and product ads that match consumers with the brands, products, and offers they’re actively seeking.

Our award-winning culture is grounded in the principles of Curiosity, Collaboration, Creative Conflict, Commitment, and Competitiveness – our 5

Cs. These values drive us to turn complexity into clarity and create measurable value for consumers, advertisers, and publishers alike.

The Senior Product Marketing Manager will own product marketing strategy and commercialization for a group of ad Marketplace products and solutions. This person will determine how those offerings are positioned, packaged, launched, and scaled across priority audiences and markets. The Senior Product Marketing Manager will establish the strategy, standards, and cross-functional accountability required to bring products to market effectively. They will translate product capabilities, customer needs, competitive dynamics, market signals, and commercial priorities into differentiated positioning and actionable go-to-market strategies that drive adoption, revenue, and market clarity.

The ideal candidate is a technical, strategic and commercially oriented product marketer who can simplify complex products, influence product and business decisions, and align senior stakeholders in a fast-evolving category.

• Own product marketing strategy for an assigned group of products, solutions, and strategic initiatives.
• Define the target audience, customer problem, market opportunity, value proposition, competitive differentiation, commercial narrative, and route to market for each offering.
• Establish clear success measures for launches and GTM programs, including adoption, revenue influence, sales readiness, customer engagement, and market response.
• Identify opportunities to improve product strategy, audience strategy, and commercial activation based on customer and market needs.
• Ensure products are not only launched, but understood, adopted, sold effectively, and positioned to achieve their commercial potential.
• Build repeatable templates, standards, intake processes, launch frameworks, messaging systems, governance mechanisms, and operating rhythms that improve Product Marketing consistency and scale.

• Develop and maintain differentiated positioning, messaging, value propositions, proof points, and claims for priority products and audiences.
• Build audience-specific narratives for advertisers, agencies, publishers, and internal commercial teams.
• Own the competitive positioning for assigned product areas, including competitor analysis, differentiation, objection handling, and strategic response recommendations.
• Translate product capabilities, performance data, customer evidence, market trends, and competitive intelligence into clear recommendations for Product, Sales, and company leadership.
• Partner with Insights and Measurement to identify benchmarks, proof points, case studies, and evidence that substantiate market-facing claims.

• Lead cross-functional GTM planning for new products, major features, strategic initiatives, and changes to existing offerings.
• Define launch objectives, audience strategy, positioning, commercial implications, readiness requirements, dependencies, risks, and measurement plans.
• Establish clear roles, decision points, timelines, and accountability across Product, Sales, Marketing, Advertiser Success, Publisher Supply, Campaign Management, Strategy, Insights, Analytics, and Measurement.
• Assess launch readiness and recommend whether, when, and how products should be introduced to the market.
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