Director, Digital Marketing & CRM (Fashion

Our client is seeking a Director, Digital Marketing & CRM to command the digital universe of a contemporary luxury brand defined by its sharp modernism, cultural pulse, and global presence. This leader will architect a digital world that feels unmistakably intentional — stripped back, refined, and charged with creative tension.

You’ll own digital strategy, performance marketing, lifecycle communications, and consumer engagement, ensuring every interaction mirrors the brand’s signature aesthetic: minimal, sculptural, and quietly subversive. This role demands someone who can merge instinct with intelligence — shaping a digital identity that’s as precise as it is provocative, as data‑driven as it is artful.

You won’t just manage channels. You’ll build a digital experience that feels like a mood: clean lines, bold clarity, and a point of view that cuts through the noise.

Key Responsibilities

• Lead the brand’s digital marketing strategy across paid media, CRM, email, SMS, and site experience
• Build and optimize lifecycle programs that deepen customer engagement and drive retention
• Oversee segmentation, personalization, and audience strategy to support global growth
• Partner closely with E‑commerce, Creative, Brand Marketing, and Analytics to ensure cohesive storytelling and performance alignment
• Manage digital budgets, forecasting, and reporting across all channels
• Develop testing frameworks to improve conversion, retention, and digital efficiency
• Maintain a strong POV on digital trends, platform evolution, and consumer behavior
• Ensure all digital communications reflect the brand’s aesthetic: modern, minimal, elevated, and globally relevant

Qualifications

• 8–10+ years of experience in digital marketing, CRM, or lifecycle strategy
• Proven experience leading digital programs for fashion, luxury, or lifestyle brands
• Strong analytical mindset with the ability to translate insights into actionable strategy
• Expertise in CRM platforms, ESPs, segmentation tools, and digital analytics
• Deep understanding of global digital behavior and modern luxury consumer expectations
• Exceptional cross‑functional communication and leadership skills
• Ability to thrive in a fast‑paced, creative, and highly collaborative environment