Sr. Manager, Sebastian

Position Title:Senior Marketing Manager, Sebastian Professional

Location
:

New York, NY(Hybrid 3X a week in office)
Reports to:Sr. Director, Sebastian, Global
Scope / Brands: Sebastian Professional, Global Marketing & Innovation

WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

Calling all hair styling enthusiast and hair category experts! We’re looking for a strategic and creative Global Senior
Marketing Manager to join the Sebastian Professional Global Marketing Team
.

At Sebastian Professional, creativity isn’t an aesthetic—it’s a mindset. This role is for marketers who want to shape culture, challenge conventions in pro hair, and create work that inspires stylists globally.

In this dynamic role, you’ll help set our global haircare strategy and lead the development of innovative new products and drive end-to-end marketing execution for our iconic haircare and styling portfolio. Reporting to the Sr. Director of Global Marketing, you’ll play a critical role in shaping the future of the brand—translating cultural and consumer insights into breakthrough innovation and compelling campaigns that resonate with both salon professionals, their clients, and customers worldwide.

You’ll manage all aspects of product innovation, portfolio strategy, and go-to-market strategy. You’ll collaborate with cross-functional teams across Product Development, R&D, Education, Regulatory, Legal, Packaging, Creative, Supply Chain, Global Marekting Teams, Global Sales, Brand Activation, and external agencies to bring new ideas to life—from concept to shelf to salon.

The ideal candidate is a passionate beauty marketer and a natural collaborator, with a pulse on trends, strong project management skills, and a deep understanding of salon professional needs.

If you’re excited by the idea of pushing creative boundaries and building bold, high-impact launches, we want to meet you!

• Translate professional insights, cultural trends, and consumer behavior into differentiated product concepts, positioning, and global campaigns.
• Act as a senior marketing thought partner, shaping brand strategy and long‑range innovation pipeline in close collaboration with senior brand leadership.
• Own portfolio strategy including new launch forecasting, sizing, and business case development.
• Present clear recommendations to leadership, challenging briefs and sharpening facts to drive confident decision‑making.
• Stay deeply connected to pop culture, music, and emerging trends to inform brand relevance and creative direction.

• Lead end‑to‑end new product development in the styling category, building strong product briefs and data‑driven business cases aligned to brand, performance, and financial targets.
• Partner with R&D and Supply Chain to manage development timelines and ensure on‑time launches meeting cost of goods benchmarks (COGs).
• Communicate project status, risks, and key decisions clearly to internal and external stakeholders.
• Co‑develop new salon service concepts with the Professional Education team to inspire stylists and drive in‑salon excitement.
• Partner with Consumer Market Research to brief, test, and validate concepts with professional stylists and research partners.
• Craft market‑leading product positioning marketing concepts and compelling claims for new launches.
• Partner closely with Packaging to lead pack briefs, color and material direction, and artwork routing, ensuring packaging delivers on brand vision, shelf impact.
• Lead briefs for go‑to‑market planning and launch execution in collaboration with Brand Activation…