ABM Marketing Manager North America

About the Role

We are seeking a results-oriented ABM Manager to own the strategy and execution of Account-Based Marketing (ABM) programs for our North American market. This role is critical in driving pipeline with our most strategic target accounts, accelerating deal velocity, and delivering highly personalized buyer experiences. The ideal candidate is a strategic thinker with a deep understanding of B2B marketing, a passion for data-driven campaign optimization, and a proven track record of collaborating closely with sales teams to achieve revenue goals.

• ABM Strategy & Execution:
• Develop and execute a comprehensive ABM strategy for North America, encompassing 1:1, 1:few, and 1:many campaign models.
• Plan, build, and optimize multi-channel campaigns using tactics such as personalized email, targeted digital advertising, direct mail, webinars, and executive events.
• Partner with Sales leadership to define and tier target account lists based on our Ideal Customer Profile (ICP) and strategic priorities for the region.
• Sales Collaboration & Enablement:
• Act as the primary marketing contact for the North American sales team, fostering strong alignment on ABM goals, execution, and follow-up.
• Co‑develop account and contact engagement plans with individual sales representatives and Business Development Representatives (BDRs).
• Equip the sales team with ABM campaign insights, messaging guides, and tools to ensure effective and timely outreach.
• Performance & Measurement:
• Establish key performance indicators (KPIs) and reporting dashboards to measure ABM program effectiveness.
• Monitor and analyze campaign performance, focusing on account engagement, pipeline influence, deal acceleration, and return on investment (ROI).
• Provide regular performance updates to marketing and sales leadership, offering insights and recommendations for continuous improvement.
• Content & Personalization:
• Collaborate with Content and Product Marketing teams to adapt messaging and create targeted content assets that resonate with specific accounts and industries.
• Leverage account insights to personalize campaign messaging, creative, and calls-to-action to enhance relevance and drive engagement.

• Years of
  
  Experience:
  
  5+ years of experience in B2B marketing, with a significant focus on account-based marketing or enterprise demand generation.
• Technical/Specialized Knowledge, Skills, and Abilities:
• Proven experience planning and executing integrated ABM campaigns.
• Deep understanding of the B2B sales cycle and how to align marketing efforts with sales objectives.
• Proficiency with CRM (e.g., Salesforce), marketing automation (e.g., Marketo, Hub Spot), and ABM platforms (e.g., 6sense, Demandbase, Terminus).
• Strong project management skills and the ability to manage multiple initiatives simultaneously.
• Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
• Exceptional written and verbal communication skills.
• A high degree of initiative, professionalism, and a results-driven mindset.
• Strategic
  
  Skills Required:
• Ability to think strategically and connect ABM programs to broader business objectives and revenue goals.
• Strong commercial acumen and a customer-centric approach.
• Comfortable presenting strategies and performance metrics to stakeholders at all levels.

• Bachelor's degree in Marketing, Business, or a related field.
• Experience marketing to enterprise-level accounts in North America.

• A technology-based company with a sense of adventure and a vision for the future. Every door at Black Line is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation!
• A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
• A culture where Black Liner's continued growth and learning is empowered. Black Line offers a wide variety of professional development seminars and inclusive affinity groups to…