Digital Merchandising Specialist

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Full Time Professional Columbia, MO, US

3 days ago Requisition

Our Values of honesty, respect, responsibility, discipline, collaboration, open-mindedness, and resourcefulness are deeply intertwined with our culture, fostering an environment where integrity and mutual support thrive, and innovative solutions are encouraged.

The Digital Marketplace Merchandising Specialist is a hands‑on individual contributor within the Creative Department responsible for the accuracy, completeness, consistency, and timely publication of approved product content and creative assets across Amazon, Walmart, and other retailer platforms for all brands within the American Outdoor Brands portfolio. Reporting to the Creative Director, this role supports portfolio priorities based on business need and works within established brand, creative, and marketplace strategies.

The specialist activates new SKUs, syndicates product information through Salsify, builds and maintains Amazon A+ and other enhanced content, conducts catalog audits, resolves routine platform issues, performs keyword research, and reports on digital‑shelf health. The role partners with Marketing, Creative, Marketplace, Sales, Product Development, and Legal and Compliance to translate approved product information and creative direction into an accurate, compelling, and consumer‑focused marketplace experience.

• Own the accuracy, completeness, consistency, and timely publication of approved product content across Amazon, Walmart, and other assigned retailer catalogs for the full brand portfolio.
• Execute new SKU setup and manage product information through Salsify and applicable retailer platforms, including data mapping, syndication, publication validation, and escalation of missing or conflicting source information.
• Build and maintain Amazon A+ Content and optimize product‑detail‑page content, including titles, bullet points, descriptions, search terms, attributes, imagery, enhanced content, and approved variations.
• Support Sales with content setup, maintenance, and issue resolution for retail partner online marketplaces when action is required.
• Conduct recurring catalog audits and resolve routine Item Data Quality issues, suppress ions, publication failures, and marketplace support cases; elevate compliance, infringement, unresolved, or high‑risk issues.
• Execute approved routine catalog maintenance, including variation, category, suppression, and duplicate‑listing work; obtain marketplace approval before changes that may materially affect reviews, sales history, discoverability, compliance, or catalog architecture.
• Conduct keyword research and review customer feedback, platform data, and competitive content to recommend improvements to discoverability and the consumer shopping experience.
• Create marketplace creative requests and collaborate with the Creative Traffic Coordinator, Graphic Designers, and Visual Content Producers to develop and implement approved assets. Complete basic asset updates and occasional original graphics within established creative direction.
• Prepare routine content‑health reporting, track launch readiness and open issues, and provide catalog context to Marketplace and analytical partners.
• Support product launches and Brand Review Council deliverables by presenting content readiness, digital‑shelf observations, risks, and implementation recommendations.
• Maintain accurate project, audit, support‑case, approval, and process documentation in Canto, Hive, and other established systems; recommend practical process improvements.
• Perform other related duties as assigned.

NOTE: This list presents only the principal duties of the position and is not intended to be comprehensive. The duties and responsibilities listed above may be changed or supplemented at any time in accordance with business needs and conditions.

• Bachelor's degree in business, marketing, merchandising, e-commerce, communications, or related field.
• Three…