Marketing Specialist

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New York, NY, US

30+ days ago Requisition

Salary Range: $75,000.00 To $85,000.00 Annually

International Shoppes is all about delivering the best service and product assortment to the traveling public since 1951.

We are proud to operate across some of the nation's busiest and most dynamic airports, serving travelers from coast to coast. Our current locations include New York’s John

F. Kennedy International Airport (JFK) in Terminals 1, 4, and 5;
Washington Dulles International Airport (IAD) in Terminal B;
Baltimore/Washington International Thurgood Marshall Airport (BWI) in Concourse A-B;
Bradley International Airport (BDL) in Connecticut’s Main Terminal; and Houston’s George Bush Intercontinental Airport (IAH) in Terminals C &

D.

As part of our continued growth and expansion, we are excited to welcome several newly acquired operations to our network, including Daniel K. Inouye International Airport (HNL) in Honolulu, Kahului Airport (OGG) in Maui, and additional operations at JFK Terminal 4 with our business partner, ARI. Together, we are New York Duty Free.

This expanding footprint reflects our commitment to delivering exceptional service in premier travel destinations across the United States. With a presence spanning major metropolitan hubs and world-renowned island gateways, we are excited about the future and the opportunities ahead for both our team members and the travelers we serve.

Marketing Specialist – JFK Terminal 4

We are seeking a dynamic, commercially driven Marketing Specialist to help elevate the retail experience at JFK Terminal 4 into a truly world-class destination. This role is an exciting opportunity to bring bold ideas to life through high-impact campaigns, immersive passenger experiences, strategic brand collaborations, and innovative pre-travel engagement initiatives.

Asakeymemberofthemarketingteam,youwillplayacentralroleindrivingfootfall,increasingconversion,andmaximizingrevenueperformancewhilecreatinganenergetic,experience-ledenvironmentthatreflectstheunmistakablespiritof

New York City .Fromluxurybeautyactivationstoexclusivebrandlaunchesandculturallyrelevantcampaigns,youwillhelpshapememorablemomentsthatresonatewithmillionsofinternationaltravellers.

• Full - Time 40 hours/week
• Vacation / Personal / Sick time
• Traveling opportunities
• Great work environment

• Omnichannel Strategy
  :
  
  Ledintegratedmarketingcampaignstransitioningconsumerengagementfrom Tik Tokand Instagramintoretailstores
• Drive-to-Retail Conversions
  :
  
  Executeddigitaladvertisinginitiativesthatincreasedfoottrafficandmeasurablesalesatbrick-and-mortarlocations.
• O2OCampaign Management :
  
  Managedfull-lifecycle
  
  Online-to-Offline(O2O) campaignsutilizinglocalizedsocialmediatargetingtoboostin-storeproductvelocity.
• Cross-Channel Integration
  :
  
  Synchronizeddigitalmediabuyscheduleswithphysicalretaillaunchcalendarsforseamlesscampaignpresence.
• Performance Tracking
  :
  
  Monitoreddigitalattributionmetrics,geofencingdata,andpromocodeusagetoquantifyofflineretailROI.
• Developandexecuteadynamicannualmarketingcalendaralignedwithkeyretail,seasonal,cultural,andtravelmoments
• Leadbespokemarketinginitiativesfor New York Duty Freeat JFKTerminal4
• Adaptandlocalizeglobalcampaignstoensurestrongregionalrelevanceandcustomerconnection
• Deliverintegratedcampaignsacrossdigital,CRM,social media,paidmedia,POS,visual merchandising,andexperientialchannels
• Curatepremiumin-terminalexperiencesincludingbeautyconsultations,liquortastings,giftingactivations,andpromotionalevents
• Collaboratewithglobalbrands,suppliers,airlines,andairportstakeholderstoexecutehigh-profileactivationsandexclusivelaunches
• Supportpre-travelmarketingstrategiesthatdriveawareness,anticipation,andpurchaseintentbeforepassengersarriveattheairport
• Drivecategorygrowthacrossbeauty,liquor,confectionery,andgiftingthroughcompellingstorytellingandpromotionalstrategies
• Analyzecampaignperformance,customer engagement,andcommercialKPIstocontinuouslyoptimizeresults
• Partnerwithcontentandsocialteamstocreatehighlyshareable,social-firstmome…