Sr. Category Strategy Manager

Contract and Compensation

6+ month contract

Pay Rate: $80- $83/hr DOE

• Good technical/media research foundation (who gets the numbers and is able to make sense of them) but who is also really business-forward and can quickly become a thought partner to create new narratives, GTM, etc. that can drive revenue.
• Need to be strong technically with media research tools but also strong on the strategic side and sales forward narratives.

As a strategic entity in the Advertising organization, the Category Strategy team works to ensure Advertising positioned to address our Clients' business needs while meeting the Company's long-term goals. The Category Strategy Sr. Manager, Consumer Packaged Goods (Client) and Retail supports the Category Strategy Director by contributing to winning Client strategies in these advertising verticals.

The Category Strategy Sr. Manager supports the Category Strategy Director and Vice
- President in developing category and client strategic narratives, GTM, and insights that drive ad sales revenue while addressing specific advertiser needs. The Category Strategy Sr. Manager will work closely with cross-functional teams including research, client/marketing solutions, data enablement, sales and sales communications to contribute to RFP responses, custom analyses, and go to market presentations.

This also includes setting up measurement studies, both in collaboration with the appropriate Research teams and by him/herself via syndicated sources.

He/She/They will work with the Category Strategy Director to develop evidence-based narratives that establish and broaden the value proposition of Advertising Sales in the marketplace, with a focus on the key pillars of the Company's value proposition.

The Sr. Manager will use a variety of syndicated sources to identify within the broad media portfolio the right opportunities for the right audiences to address Clients' goals.

The Sr. Manager will also be responsible for understanding consumer media trends, industry measurement solutions and competitive landscape to understand the environment in which both Advertising and its clients operate. Finally, He/She/They will present their findings and narratives both internally and externally.

• Mine syndicated data sources (e.g., MRI, Nielsen NPower, You Gov, AdIntel, SMI, EDO, Pathmatics, Market Cast) for insights as part of cohesive analyses and presentations
• Act as a liaison between Category Strategy, Research, and Sales to create measurement plans against Client KPIs
• Actively contribute to creating an inclusive environment

• 7+ years of experience in advertising, media and/or marketing. Experience in the Client and/or Retail categories preferred.
• Media experience at an agency or client-side or experience with a sales development/strategy role at a media company
• Multi-platform media measurement with a strong background in addressable and data driven solutions
• Comfort working in media tools such as Nielsen NPower, Comscore, and social listening among others and consolidating findings in a simple summary
• Working knowledge of cross platform attribution vendors to measure brand lift and sales lift
• A business-forward approach is strongly preferred
• Out of the box thinker who enjoys brainstorming and finding new ways to do things
• Critical thinking to identify gaps and opportunities to improve the teams' output
• Excellent written, verbal and interpersonal communication skills
• Strong presentation skills, capable of presenting to internal or external partners
• Passion for The Walt Disney Company, its content, and the advertising landscape

The Senior Manager role is an addition to existing team resources and is intended to provide more senior-level support than a recently hired Associate Manager.

• Media expertise
• Media research expertise
• Audience research
• Measurement and attribution research (e.g., brand lift, sales lift)
• Business acumen
• Strategic thinking
• Project management
• Cross-functional stakeholder management

This role needs someone who can go beyond simply supplying data and instead help interpret results, build narratives, and influence business decisions.

One of the primary distinctions from the Associate Manager position is the expectation that this person will:

• Bring a strategic point of view
• Translate research data into business recommendations
• Help sales teams use insights effectively
• Identify opportunities that stakeholders may not initially recognize

The individual should proactively contribute ideas rather than only responding to requests.

The ideal candidate should possess experience with:

• Audience research
• Media measurement
• Attribution methodologies
• Brand lift studies
• Sales lift studies
• Data interpretation

Importance of someone who can quickly operate existing research tools and processes without extensive onboarding.