Senior Director, Global Marketing Operations

Senior Director, Global Marketing Operations

Department:
Marketing

About the Role:

We are building something new. This is a first of its kind role at Pub Matic: a Senior Director of Marketing Operations who will build the measurement, planning, and budget discipline thatdemonstratesmarketing impact to the business.

Pub Matic is transforming from a sell-side platform into a buyer-connected, artificial intelligence-driven performance advertising platform. That transformation requires marketing toevolve and measureits commercial impact with rigorandinsight.

What we are seeking to build is that proof, in a consistent,scalable, and instrumentedway, a consistent global planning process tyingmarketingplans to business outcomes, and a unified view of how the marketing budget is allocated, governed, and performing against results.

This is the function that makes every other marketing investment decision defensible, and the discipline that lets marketingbecome atrue business partner to Finance, Sales, and the executive team.

Reporting directly to the CMO and partnering closely with Finance, Accounting,GTM,Sales Operations, and marketing leaders across every region and Center of Excellence, you will partner with the teamtostand up the measurement, planning, and budgetsystemsthatenhances our performance-basedmarketingteam.

The role is NYC based.

What You'll Do:

As Senior Director, Marketing Operations, you will own four interconnected accountability areas that together give Pub Matic marketing a single, trusted source of truth for performance, planning, andspend.

• Marketing Measurement Framework:partnering with the Growth Marketing leader, develop and instrument reportingconnecting marketing activity to pipeline and revenue
• Global Marketing Planning Process:partnering with region marketing leadsestablisha consistent process for building global and regionalmarketingplans tied to business outcomes
• Marketing Budget Management: a unified budget structure and governance process run in partnership with Finance and Accounting
• Rhythm ofMarketing
  
  Reporting: the recurring cadence andautomatedexecutive dashboards that keep marketingperformance to goals measurable and visible

Your Responsibilities:

Marketing Measurement Framework

• Design and implement a marketing measurement framework that connects marketingprogramsto pipeline creation, pipeline progression, and revenuecontribution
• Partner with Growth Marketing, Sales Operations, and IT to ensure Salesforce and Looker data integration supports reliable, auditable attribution reporting
• Establish and champion the discipline that investment follows measurement: every program should carry a defined success metric
• Develop marketing ROI reporting that marketing leaders trust and use, and stands up to business and executive review

Global Marketing Planning Process

• Partner with region marketing leads to create and implement a consistent global marketing planning process, spanning annual and quarterly cycles, that ties every global and regional plan to a defined business outcome
• Build andmaintaina tiered prioritization framework that governs investment intensitylevels
• Coordinate planning inputs and timelines across North America, EMEA, and APAC marketing leaders, Centers of Excellence, and Product Marketing to produce one coherent global plan
• Ensure plans translate cleanly into budget, headcount, and campaign execution, so strategy, resourcing, and spend are alwaysin sync
• Own the planning calendar and cadence, refreshing plans quarterly against actual performance and evolving business priorities

Marketing Budget Management & Optimization

• Own the marketing budget and reporting process in true partnership with marketing leads, Finance, and Accounting
• Build a unified budget structure that gives full visibility across events, programs, technology, and headcount
• Supporta monthly budget governance cadence covering variance reporting, spend versus plan, and reallocation recommendations grounded in performance data
• Partner with Finance and Accounting on forecasting, accruals, and vendor management so marketing's financials are clean, current, and audit-ready

Rhythm of Marketing

• In partnership with growth marketing,…