Digital Director

Who We Are

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

As Director, Digital you will support its rapidly growing Lifestyle practice working on a range of consumer brands ranging within the food/beverage, home, travel, and wine/spirits sectors. We are a work-hard play-hard team from a variety of professional backgrounds. We believe in creativity, being nimble, moving quickly to capitalize on opportunities and delivering exceptional work to our clients.

• Develop and execute integrated social strategies that align with business goals and create new relevance for familiar brands in the Lifestyle space.
• Build tailored digital and social playbooks that combine earned, and organic strategies, ensuring brands show up authentically.
• Stay obsessed with social trends—from Tik Tok sounds to Instagram aesthetics—and translate memes, moments, and behaviors into meaningful brand activations.
• Collaborate with creative, digital, and media teams to shape platform-specific campaigns that resonate with online audiences.
• Inform influencer marketing efforts, partnering with our influencer team and working with creators who align with the brand and building authentic partnerships.

• Serve as day‑to‑day client lead on all things social, not only answering incoming communications but anticipating needs
• Provide counsel to clients on staying culturally relevant and platform‑optimized.
• Be visible to clients, presenting campaign ideas, strategic recommendations, and performance insights in meetings, emails, or on‑camera.

• Mentor and inspire team members, fostering innovation and growth across the department.
• Partner with third‑party vendors to ensure seamless execution of campaigns.
• Oversee community management strategies, guiding the tone of brand responses to keep conversations relevant and engaging.
• Work closely with creative teams to develop engaging social content that aligns with each platform's best practices and emerging trends.

• Establish KPIs and measurement frameworks to evaluate campaign success across platforms.
• Lead real‑time reporting during campaigns, providing actionable insights to optimize performance mid‑flight.
• Monitor platform updates and algorithm changes, ensuring strategies evolve with social trends.

The job requires:

• 6+ years of experience working in digital and social media, in an agency setting or in‑house
• Experience with driving a brand’s social media and content strategy, developing social media strategies and playbooks
• Experience overseeing the social…