Director, Brand Strategy

Company Description

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”

The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.

That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what?

This is dumb.' Damn straight.

We are Heartbeat, the Challenger Agency in healthcare marketing & advertising. We dedicate ourselves, every day, to tearing down the status quo and ensuring our clients brands are impossible to ignore.

If you’re interested in overturning traditional thinking and opening the eyes of HCPs & Consumers alike to new healthcare options, you might be our next Director, Strategy
.

• Developing strong client relationships as a key strategic and business partner
• Guiding the strategic direction with internal and external teams in relation to our clients’ brand development and marketing approach
• Gain a deep, holistic and evolving understanding of our client’s business objectives, challenges, threats and opportunities – including forward looking awareness of emerging competitive threats
• Developing a nuanced understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey
• Understanding and advocating for Heartbeat’s full suite of strategic offerings
• Formulating strategic recommendations ranging from brand positioning, marketing strategy and digital engagement strategy, and being able to communicate them clearly and effectively
• Developing POVs for our colleagues and clients around business-critical issues and trends
• Developing inspiring creative and execution briefs

• Facilitating internal brainstorms and client workshops
• Identifying and pursuing organic growth opportunities within existing clients
• Partnering with clients on market research activities
• Overseeing development of measurement plans and developing meaningful or noteworthy insights based on both qualitative and quantitative analysis
• Contributing to the development of junior team members
• Managing complex projects independently and successfully
• Seamlessly collaborating with other departments, identifying opportunities for efficiencies in working relationships and cross-departmental processes and hand-offs (e.g. Creative, Client Services, Media, Production, and Technology)

Heartbeat is a healthcare marketing & creative agency, headquartered in NYC and powered by ~300 smart people all over the US. In the past four years, we’ve been named a 4-time “Best Place to Work” by AdAge and MM+M and a “Diversity & Inclusion Champion” by Med Ad News .

• Empowering Challenger Brands We work with marketers who have big mountains to climb and the ambition to make it happen. As their sherpa and sidekicks, we must relentlessly deliver on our core values: insightful, inventive, and courageous.
• Being the Best Place You’ll Ever Work

This isn’t all pool tables and Bagel Fridays — it’s about giving you the support to do and be your best. Examples include the ability to work wherever (forever),…