Global Integrated Campaign Program Manager

Location: New York

Global Integrated Campaign Program Manager Our Marketing team is looking for a marketing professional to help us make smarter, sharper decisions about our content, across our integrated, multi-channel campaigns. Reporting to the Head of Demand Generation, you will evaluate our full body of existing content, use data to uncover synergies across the portfolio, and shape an ongoing strategy for what to amplify and optimize, and how to make our best content last longer and hit harder.

This is a great fit for a marketing professional from a technology or financial services background who's as comfortable digging into performance data as they are thinking creatively about how to reinvent existing content to nurture prospects during lengthy sales cycles.

Responsibilities Evaluate our existing content across campaigns, channels, and regions to identify overlaps, gaps, and opportunities for synergy

Use performance data to determine what's working and should be expanded or amplified, and what's underperforming and needs to be reworked, repositioned, or retired

Identify content gaps against the buyer journey and key personas, and recommend where new investment is needed

Develop strategies to extend the life of existing content: repurposing, reformatting, and updating it for new channels, audiences, and moments

Generate new, more engaging ways to present existing content, from format changes to fresh angles and distribution approaches

Partner with content, creative, demand gen, product marketing, and regional marketing teams to ensure accuracy and alignment

Partner with marketing operations to track performance against KPIs and use data to continuously sharpen our content

Requirements

Bachelor's degree in business, marketing, communications, or a related field8+ years of experience in content and nurture marketing

Strong analytical skills, with experience using data to guide content and channel decisions

Hands-on experience with analytics tools and content/reporting dashboardsA track record of turning underperforming or aging content into stronger-performing assets

Strong written and verbal communication skillsA highly organized, detail-oriented approach to managing multiple priorities at once Strong interpersonal skills and comfort working cross-functionally and across time zones

Salary Range$ - $This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time.

For this role, benefits include: health/vision/dental insurance, 401(k), PTO, parental leave, and medical leave, STD/LTD insurance benefits. Clearwater Analytics is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
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