VP, Brand Strategy

Responsibilities

• Lead end-to-end brand strategy across key accounts, owning direction, quality of output, and overall impact
• Define brand, go-to-market, and creative strategy
• Lead client workshops, strategic discussions, presentations, and day-to-day engagement
• Translate insights, research, audience needs, and business objectives into actionable plans, briefs, and recommendations
• Ensure execution remains aligned to brand strategy, identifying gaps and course-correcting as needed
• Partner cross-functionally with Creative, Medical/Scientific, Media, Account, Engagement Strategy, Analytics, and other teams to bring strategy to life
• Manage, mentor, and develop junior strategists, providing clear direction and feedback

• 10+ years of experience in brand strategy, strategic planning, or related strategy roles, preferably within healthcare, pharma, life sciences, or a highly regulated industry
• Proven ability to independently lead strategy across complex accounts
• Experience developing brand positioning, messaging architecture, strategic foundations, go-to-market strategy, creative briefs, and campaign strategy
• Experience applying audience and insight development, including market research, customer insights, segmentation, patient journeys, and behavioral drivers
• Skilled storyteller, facilitator, and presenter with the ability to translate complex information into clear, compelling narratives