Senior Manager, Growth Marketing (Search

At Brooklinen, we believe in creating a home that feels like you—and that same philosophy extends to how customers discover us.

We’re looking for a Senior Manager of Search to lead one of our most impactful growth channels, shaping how customers find and engage with Brooklinen across paid and organic search. This is a high-impact role, with meaningful ownership over performance and a direct line to how we drive efficient, scalable growth.

Reporting to our Director of Growth Marketing, you’ll own our search ecosystem end-to-end—leading strategy and execution across Paid Search and SEO and ensuring Search programming has a meaningful business impact. You’ll bring a clear, trusted voice to how performance is understood across the business. You’ll manage and develop one direct report, setting a strong example through how you operate and supporting clear ownership and execution across the channel.

• Lead Paid Search and SEO/GEO as core drivers of customer growth
• Own the end-to-end strategy across Google and Microsoft Search, Shopping, and emerging search surfaces
• Identify and act on opportunities to improve efficiency, visibility, and overall contribution to the business

• Oversee campaign structure and performance across Google Ads and Microsoft Ads, including Search, Shopping, and Performance Max
• Guide keyword strategy, bidding, audience segmentation, and creative testing
• Lead SEO across on-page and content initiatives, and partner closely with eCommerce, Product, and Engineering to identify and advance technical SEO opportunities

• Partner with Analytics to evolve our measurement approach, utilizing multi-touch attribution and media mix modeling to assess and optimize program performance
• Build a clear, consistent narrative around channel performance and opportunity
• Manage and mentor one direct report, setting a high bar for ownership and execution
• Serve as a strong model for the team—bringing curiosity, rigor, and follow-through
• Create clarity around priorities and ensure work moves forward with focus

• Partner closely with Product, Engineering, Creative, and Merchandising to ensure search is integrated into broader initiatives
• Communicate clearly and confidently with senior leadership, distilling complex performance into what matters most
• Build trust through consistent, thoughtful updates and proactive surfacing of insights

• Search continues to improve in efficiency and scale, delivering stronger contribution to growth over time
• Measurement becomes more mature and actionable, improving investment decisions
• Performance insights are proactively surfaced and clearly understood across teams
• Cross-functional partners view Search as a trusted, thoughtful partner
• The team operates with strong ownership, clarity, and a high standard for execution
• 5+ years in performance marketing, with deep expertise in Paid Search and SEO within a DTC or eCommerce environment
• Strong command of Google Search and Shopping, with a clear understanding of performance at scale
• Proven ownership of multi-million dollar paid search budgets, with a consistent focus on business outcomes
• Comfort with advanced measurement approaches, including multi-touch attribution and media mix modeling
• A strategic mindset paired with strong execution—you’re comfortable zooming out and diving in
• Intellectual curiosity and a continuous focus on improving how things work
• A proactive, solutions-oriented approach, with strong ownership and follow-through
• Clear, confident communication skills, with the ability to synthesize insights and engage senior stakeholders
• Executive presence and sound judgment in how you communicate and operate
• 1+ year of people leadership experience, with a thoughtful approach to supporting and developing others
• Agency background supporting DTC or eCommerce brands is a plus

Base salary range: $120,000–$135,000, plus equity. Compensation is determined based on experience, skills, and market data.

• Up to 100% medical, dental, and vision coverage (employee-only)
• Fertility &…