Senior Media Manager, Global TV, OTT & OLV

Company Description Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range: $ - $

Etsy is seeking a highly motivated, data-driven, and strategically minded Senior Media Manager to lead global TV, OTT/CTV, and digital video strategy and execution! As a high-impact Individual Contributor, you will lead the end-to-end strategy for Etsy’s upper-funnel video investment, driving consideration and business growth across high impact video. The ideal candidate brings a sophisticated blend of media planning expertise, analytical rigor, and hands-on buying experience.

You excel in a fast-paced environment and can navigate ambiguity. You'll translate consumer insights into high-performing media campaigns and act as the connective tissue between Brand, Research, Analytics, and agency partners to ensure every dollar works as hard as possible. Execution involves influencing senior leadership on media and investment strategy, maintaining agency relationships, and driving cross-functional alignment across Brand, Analytics, and Finance.

You will be responsible for interpreting market and brand data to optimize the global video media mix, integrating programmatic and data-driven buying, and maintaining a strong pulse on the evolving video landscape. This is a full-time position reporting to the Director of Brand Media. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package s role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office.

Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.

• Own the strategy development and end-to-end execution of global TV, OTT/CTV, and online video campaigns.
• Launch and optimize paid media campaigns to increase consideration and achieve business goals across key markets including the US, UK, and DE.
• Develop and apply TV and OTT audience strategies including household, demographic, behavioral, and device-based targeting.
• Integrate programmatic and data-driven TV buying where appropriate.
• Continuously optimize ad campaigns against Brand Metrics, ROI performance, frequency, and efficiency benchmarks.
• Partner with Analytics and Research teams to develop and implement robust measurement frameworks including platform attribution, Marketing Mix Modeling (MMM), and Multi-Touch Attribution (MTA).
• Define success metrics and embed measurement into activation workflows.
• Coordinate, supervise, and evaluate media campaigns and strategies in partnership with agency, internal, and external partner teams.
• Analyze agency media plans and proposals to provide impactful, data‑backed feedback.
• Play an active role in agency partner selection, changes, and recommendations.
• Build strong agency relationships to secure campaigns with maximum potential.
• Work cross‑functionally to facilitate creative, measurement, strategy and implementation needs.
• Drive alignment without relying on direct authority, maintaining relationships with senior leadership.
• Assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy’s discretion, or otherwise applicable with local law.

• 7+ years of relevant media experience in the US, UK, or DE (agency experience preferred), with a track record of planning, buying, and optimizing TV and video campaigns.
• Expertise in TV and video media buying and planning across linear, OTT/CTV, and online video formats, with…