Senior Specialist, Field Marketing
Listed on 2026-08-02
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Marketing / Advertising / PR
Event Management & Planning, Marketing Strategy, Marketing Manager, Marketing Communications
Company Description
We're You might not know our name, but companies like eBay, Spotify, Klarna, Uber, and Sony do, because we're behind many of the digital experiences you use every day.
We are where the world checks out, enabling over 10 billion transactions yearly for more than one billion global shoppers.
Whether you want to book a holiday, order food, renew a subscription, or check out online, there's a good chance our tech powers the payments behind the scenes. Our platform helps the most ambitious businesses deliver effortless digital experiences, at scale.
If you want to do career-defining work, you have come to the right place. We move fast, think globally, and believe great teams are built by hiring exceptional people with conviction, curiosity, and the desire to make an impact.
With 20 offices across six continents and London as our HQ, we are shaping the future of fintech - and we are just getting started.
About the RoleJoin 's Americas Marketing team as a Field Marketing, Senior Specialist
. In this high-impact role, you will own and scale our field marketing strategy, planning and execution in the North America market to drive business growth and accelerate revenue. Partnering closely with our North American commercial and sales leadership teams, you will be the driving force behind regional events, account-based marketing (ABM) strategies, and high-touch executive programs that build a measurable sales pipeline.
We are seeking a strategic, results-driven self-starter who thrives in a fast-paced environment, can operate independently with minimal oversight, and has a proven track record of executing impactful field programs. You will be responsible for the full field marketing program working to drive both net new and expansion pipeline working closely with sales and aligning to regional revenue and account targets.
HowYou'll Make an Impact Field Event Strategy & Execution
Own the end-to-end strategy
, planning, and execution of field events across North America—including executive dinners, round tables, workshops, regional conferences, and roadshows.Build and manage a regional field marketing calendar in close coordination with North American sales leadership, ensuring programs align seamlessly with territory plans and revenue goals.
Identify and prioritize markets, priority accounts, and formats that will have the greatest impact on pipeline generation and deal acceleration.
Manage high-value investments
, venue relationships, speakers, and third-party event sponsor ships from negotiation through to on-site execution.
Drive measurable pipeline and revenue impact from every program, sharing accountability for regional pipeline targets tied directly to North American field marketing initiatives.
Develop data-driven audience acquisition plans grounded in Ideal Customer Profile (ICP), Total Addressable Market (TAM), and persona targeting to ensure strong attendance from key decision-makers.
Partner hand-in-hand with Sales and BDR teams to orchestrate pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and rapid sales follow-up.
Track, analyze, and report on program ROI
, pipeline sourced/influenced, and attendee engagement metrics, providing actionable recommendations to optimize performance against KPIs.
Serve as the primary field marketing point of contact for North American commercial teams, bringing field and buyer insights back to the broader marketing organization to inform global campaign strategy.
Coordinate with demand generation, content, product marketing, and brand teams to create compelling event collateral, localized messaging, and integrated follow-up assets.
Manage regional field marketing budgets with a strict bias toward efficiency, meticulous attention to detail, and measurable business outcomes.
Build scalable, repeatable playbooks and documentation for field programs that can be leveraged and replicated across other regions and customer segments.
4-6 years of proven experience in field marketing events within B2B…
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