Senior Director, Brand and Growth New Initiatives

About Gen:

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, Life Lock, Money Lion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.

When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

If this sounds like you, we’d love you to be part of Gen.

This role is responsible for what's next. You take on the strategic, often ambiguous work that expands Norton beyond its current state: major new product launches, new category or geography entry, white space opportunity development, brand transformation, and big campaigns that require both creative vision and commercial discipline.

You are a big thinker and a challenger. You can spot where Norton should go, model why it makes sense, build the case to get there, and pitch it convincingly to leadership. You work at the intersection of brand strategy, integrated marketing, and business thinking: identifying opportunities, doing the analysis, and driving the cross-functional work to bring them to market.

Success means Norton's next chapter is built with ambition and financial discipline, new businesses are launched well, the brand gets stronger over time, and leadership always has the insight and storytelling they need to make bold decisions.

• Identify, size, and prioritize new opportunities, including new categories, geographies, audience segments, and product expansions, by pulling together market data, consumer insight, competitive analysis, and internal performance signals.
• Build rigorous business cases: model the opportunity across multiple data sources, including market sizing, competitive benchmarks, unit economics, and channel potential, and construct a clear investment thesis.
• Pitch leadership and cross-functional partners for incremental funding and organizational commitment. Build presentations that are clear, data-grounded, and persuasive.
• Determine how to enter a new category, region, or white space: define the market entry approach, sequencing, investment model, and success criteria before resources are committed.
• Bring a challenger mindset. Actively question conventional assumptions about Norton's growth, look for disruptive opportunities, and bring perspective from adjacent categories and competitive landscapes.
• GTM for business case

• Own integrated marketing strategy and execution for Norton's biggest launches and strategic growth initiatives, from positioning and messaging through activation and optimization.
• Define target audiences, messaging frameworks, and launch tiers. Build the investment rationale and resource plan in partnership with senior leadership.
• Lead go-to-market planning across direct and indirect channels, working closely with Acquisition, PR, Social, Web, and Media teams to align on goals, investment, and launch timing.
• Drive clear operational execution across marketing, product, analytics, regional, and channel teams.

• Own and evolve Norton's global brand strategy, including brand promise, narrative,…