LN Media & Sponsorship | Producer, Festival Activation New Business Projects (Contract

Job Summary

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders:
Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. The Experiential team (LNEx) translates brand business objectives into actionable fan experiences across Live Nation properties from festivals to custom events, global hospitality, and venues. LNEx produces unforgettable live and virtual music experiences and supports the development of new business opportunities in Festival Activation.

• Lead the strategic development and execution of new activation opportunities across Live Nation’s festival portfolio.
• Develop and present strategic frameworks, pitch decks, narratives, and experiential concepts tailored to festival audiences and brand partners.
• Collaborate with sales, creative, production, integrated marketing, and partnership teams to create integrated festival activations and brand experiences that drive value for clients.
• Own end-to-end budget management for new brand activations from initial scoping and forecasting through execution and reconciliation.
• Identify emerging festival trends, competitive landscape shifts, and partnership opportunities to keep Live Nation at the forefront of experiential innovation.
• Build and nurture strong relationships with key brand stakeholders, agencies, and internal partners to foster long-term business growth.
• Support pitch processes, including RFP responses, client presentations, pitch decks, and creative brainstorms.
• Leverage consumer insights, fan data, and cultural trends to inform strategic recommendations and activation design.
• Maintain an organized library of case studies, insights, strategic tools, and pitch decks to support ongoing business development efforts.
• Collaborate with Finance and Operations to ensure accurate budgeting and financial reporting.
• Monitor financial performance, proactively flag risks, and implement cost-saving solutions without sacrificing creative quality.
• Negotiate with vendors and suppliers to ensure budget alignment while maintaining high production standards.
• Handle all confidential, proprietary, client, partner, and business-sensitive information with the highest level of discretion, ensuring materials, data, communications, and work products remain secure.
• Support events on-site as needed or as requested by the Manager.
• Represent Live Nation with a commitment to integrity, respect for others, inclusivity, collaboration, and professionalism.

• 5–8+ years of experience in experiential strategy, experiential marketing, brand partnerships, budget management, or agency-side new business development.
• Proven track record of driving new business growth and managing complex stakeholder relationships in the live events or festival space.
• Demonstrated success managing budgets for large-scale activations and live events, including forecasting, tracking, vendor negotiations, and reconciliation.
• Deep knowledge of festival culture, audience behaviors, and the broader live entertainment ecosystem.
• Strong strategic thinking, storytelling, and presentation skills, with the ability to translate complex ideas into clear, compelling narratives.
• Ability to rapidly sketch and communicate ideas visually.
• Experience collaborating with creative, sales, and production teams to bring strategic ideas to life.
• Highly organized with exceptional project and time management skills, able to manage multiple concurrent priorities in a fast-paced, dynamic environment.
• Expert proficiency in Microsoft Office, Google Workspace, PowerPoint, Keynote, Canva, and project management platforms such as Asana, Airtable, and Slack.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degrees or certifications are a plus.
• Willingness and ability to travel frequently to festivals, client meetings, and on-site activations as required.
• Valid driver’s license preferred.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age, ancestry, color, religious creed, family and medical care leave, disability,…