Public Relations Assistant – Beauty

• Support account teams on various client projects while also building relationships with media and influencers to ensure brand|client coverage
• Secures unique placements using media outreach (phone and email pitching), to include 5-10 unique placements a month in Tier 3 or higher outlets
• Provides social media/competitive intel report and contributes to creative ideation / new pitch concepts that can be shared with clients
• Monitors trend/industry news for client coverage for account team review; may assist with compiling trend and industry research into client-facing email or agenda updates
• Supports weekly coverage upload and reporting within agency’s dashboard
• Researches and builds media and influencer lists
• Assists account team with researching client speaking opportunities, industry awards, and competitor analysis
• May sit in on conference calls (target 1 – 2 calls per month for each client)
• Participates in brainstorms
• Assists the team in tracking media hits, influencer engagement metrics, and updates in monthly and quarterly activity reports
• Executes various client program components
• Supports account team with client event logistics and daily tasks involved
• Assists with press kits and media mailers, sample requests, and inventory tracking
• Provides research support for account team
• Drafts client-ready emails for manager review, press materials, creative pitches, helps contribute to sections of event/launch strategy docs, and other client communications
• Participates in agency’s development programs

• Bachelor’s Degree (communications, liberal arts, business or marketing focus preferred)
• Strong writing (AP style), editing, listening and verbal communications skills
• Resourceful and solutions focused
• Capable of multitasking, prioritizing and organizing
• Excellent attention to detail
• Self-motivated and able to work well in a collaborative environment as well as individually
• Effectively manages time, follows up, and is results driven
• Proficiency in Microsoft Office applications and use|development of media databases

Demonstrates strong writing and editing skills, particularly in AP style, while effectively managing time and multitasking in a collaborative environment. Proficient in media outreach and research, contributing to client communications and event logistics.

• Media Outreach
• Writing And Editing (AP Style)
• Microsoft Office Proficiency
• Research And Analysis
• Client Communication

• Media Outreach
• Writing And Editing
• Research And Analysis
• Client Communication
• Event Logistics

• Resourceful
• Solutions Focused
• Multitasking
• Attention To Detail
• Self-Motivated

• Client Coverage
• Influencer Engagement
• Trend Monitoring
• Competitive Analysis
• Creative Ideation

• Microsoft Office
• Media Databases