Director, Growth & Engagement

Responsibilities

• Own and scale all paid acquisition channels (e.g., paid social, search, programmatic, app install networks) with a focus on CAC and LTV optimization.
• Develop full-funnel strategies to drive high-quality user growth and engagement.
• Lead budget allocation, forecasting, and pacing across channels to maximize efficiency and incrementality.
• Test and iterate on creatives, targeting, and bidding strategies to unlock performance gains.
• Partner cross-functionally to define measurement frameworks.
• Own ASO strategy across App Store and Google Play, inclusive of listing experimentation, keyword strategy, competitive positioning, and more.
• Partner with product and design to align store presence with in-app experience and growth goals.
• Manage and develop a small team of growth marketers across performance marketing and ASO.

• 7–10+ years in growth marketing, product marketing, performance marketing, or mobile app marketing.
• Deep expertise in paid acquisition channels and mobile attribution (Branch, Apps Flyer, etc.).
• Proven track record optimizing CAC, LTV, and ROAS at scale.
• Strong hands‑on experience with ASO tools and strategies.
• Experience managing agencies and external partners.
• Prior people management experience (direct management of at least 1–2 team members).
• Highly analytical, with strong comfort using data to drive decisions and influence stakeholders.
• Experience in consumer apps, media, sports, or engagement‑driven platforms.