Associate Manager, Growth Media Strategy (Temporary

About the Role

The New York Times’ Marketing team is looking for an Associate Manager, Growth Media Strategy (Temporary) to oversee paid digital media strategy for our Acquisition program. The Enterprise Paid Acquisition team works on projects in service of enterprise subscription growth, making decisions to ensure we maximize paid subscriptions across products, including the All Access bundle, Cooking, Games, and The Athletic.

You will manage campaign activation, development, optimization and reporting. You will work with internal partners in Marketing, Creative, Data Insights, and Audience in helping us reach our goal to achieve 15 million subscribers by 2027. This is a hybrid role based in our New York headquarters, reporting to the Manager, Growth Media Strategy. You can typically expect to be in the office 3 days per week.

• You will provide performance reports and insights for ongoing analysis, including ad hoc analysis to determine short‑ and long‑term optimizations and support forecasting needs.
• Use past insights, data visualizations, and research to develop POVs and share media expertise with the immediate and broader team in both written and verbal formats.
• Manage detailed media budgets, allocations, and delivery across multiple campaigns and vendors to maximize return on ad spend.
• Partner with the in‑house platforms team, guiding campaign execution. Approve optimization recommendations and enhance performance through demonstrated understanding, analysis, and optimization of media. The focus is on using AI‑driven platform capabilities.
• Support strategic vendor relationships, vetting new media offerings and identifying partnership opportunities that unlock stronger results with media.
• Work with Audience Insights, Data Insights, and external platform partner teams to develop learning agendas and testing scenarios.
• You will develop working partnerships with Creative, Marketing, Newsroom and Social teams promoting cross‑platform content, creative, and messaging strategy.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

• Bachelor’s degree from an accredited college or university
• 3+ years experience managing digital media
• 2+ years hands‑on experience managing social and display campaigns

• Experience in growth marketing
• Experience using AI‑powered automation tools or platforms such as Smartly.io, Mediaocean, Pixis, and Vid Mob, and proprietary or in‑house developed AI media solutions
• Experience in budget and vendor management

The annual base pay range for this role is between $90,000 — $100,000 USD.

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company‑matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.

The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available.

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