Associate Director – Digital Campaigns

Responsibilities

• Creating and leading integrated, multi-channel promotional campaigns that increase the firm’s external visibility and market profile through awards, rankings, league tables, directories, and other third-party recognition opportunities, while ensuring a consistent brand voice and compelling messaging.
• Serving as the primary project manager coordinating stakeholders, timelines, approvals, and deliverables; building and running high-velocity workflows that protect quality standards while meeting fast-moving deadlines.
• Partnering with PR, Marketing, and Business Development strategic leads to set campaign strategy, objectives, and target audiences aligned with firm priorities, and to translate those priorities into external promotional opportunities and story angles.
• Collaborating with Editorial Services on narratives and copy that differentiate the firm in external-facing submissions and campaign assets; ensuring clarity, accuracy, and polish.
• Collaborating with Digital Media to develop and deploy platform-appropriate formats (e.g., social media posts, video, paid/organic amplification) that maximize external visibility and ensure full-funnel channel integration.
• Identifying stories and trends for promotion as well as positioning opportunities against market competitors.
• Protecting and maintaining any highly sensitive, confidential, privileged, financial, and/or proprietary information that Latham & Watkins retains.

• A bachelor’s degree or equivalent in Digital Media, PR/Communications, Marketing, or related field.
• A master’s degree or equivalent, preferably.
• A minimum of ten (10) years of experience in digital communications/social media, with familiarity of the legal industry, preferably.
• A minimum of ten (10) years of cumulative professional experience.
• Demonstrated expertise in external promotional strategy (awards, rankings, directories, and related third-party recognition) and in digital/social campaign execution within a professional services context.
• Excellent leadership skills, including organizing, planning, problem solving, and decision making necessary for effective management in a complex, global environment.
• Well-developed interpersonal and communication skills to interact effectively with stakeholders at all organizational levels and to provide clear written and oral communications.