Programmatic and Sponsorship Ads Product Specialist

About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on You Tube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives.

At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

Location: New York, NY

Beast Industries is a media and entertainment company founded by Jimmy Donaldson, known globally as MrBeast. From our roots on You Tube, we have grown into a broader ecosystem spanning digital media, philanthropy, consumer products, and new business ventures.

Our mission is to entertain, inspire, and create meaningful impact at global scale. We are building the next generation of creator-led media and brand partnerships, and we are looking for people who can help us turn ambitious ideas into scalable operating systems.

We are looking for a Programmatic and Sponsorship Ads Product Specialist to help build the campaign operations, measurement, and optimization foundation behind a new brand and creator partnerships motion.

This role is for someone who understands DSPs, programmatic video, You Tube, connected TV/streaming media, creator sponsor ships, and paid amplification products such as Meta Partnership Ads and Tik Tok Spark Ads. You should be comfortable thinking across both traditional buy-side media execution and creator-led sponsorship workflows, including how campaigns are planned, activated, measured, reported on, and improved.

We are not looking for someone who only knows how to launch turnkey media buys or manage basic Google Ads campaigns. We need someone who can think across DSP buying, You Tube media, programmatic TV, sponsorship amplification, audience data, permissions, privacy, measurement, and advertiser-side workflows — and help translate that into practical operating playbooks the team can scale.

• Help define how Beast manages campaigns for third-party brand partners across DV360, Google Ads, You Tube, CTV/OTT, Meta Partnership Ads, Tik Tok Spark Ads, and related buying environments
• Build playbooks for campaign setup, targeting, optimization, measurement, and reporting across programmatic video, creator sponsor ships, mid-funnel, and upper-funnel use cases
• Advise on DSP campaign structure, You Tube buying strategies, connected TV inventory, sponsorship amplification, audience segmentation, frequency management, and brand-safe execution
• Translate advertiser goals into media plans, test structures, targeting approaches, creative considerations, and measurement frameworks
• Help the team understand how brands evaluate video, sponsorship, and TV-style campaigns, including reach, frequency, viewability, completion rate, lift, attribution, creator performance, and downstream impact
• Partner with internal operators, product-minded teammates, and external brand stakeholders to validate what works in practice
• Advise on campaign permissions, data-sharing models, brand onboarding, whitelisting/allow listing workflows, and agency-style operating processes
• Support early thinking around integrations, data collection, retargeting, optimization opportunities, and campaign infrastructure

• Deep hands‑on experience with DV360, Google Ads, You Tube Ads, or similar DSP/programmatic buying platforms
• Experience running and optimizing programmatic video, You Tube, CTV/OTT, streaming, or TV‑style digital media campaigns
• Familiarity with creator marketing, branded content, sponsorship amplification, Meta Partnership…