CRM Manager (Braze Preferred

Our mission at Too Good To Go is to inspire and empower everyone to fight food waste together. It’s a big mission, and that’s where you come in!

At Too Good To Go, you’ll join a team that cares about developing strategic partnerships, making value-based decisions, and finding innovative solutions to the world’s food waste crisis. You’ll join an elite team to elevate our growth and collaborate daily with world-class minds—while doing work that’s both high-impact and deeply meaningful.

As the CRM Manager for North America, you will own the local strategy and end-to-end execution across the US and Canada. Serving as a bridge between local impact and global excellence, you will partner closely with the Global CRM team to optimize our tech stack (Braze, Amplitude, Salesforce Marketing Cloud) and refine processes, ensuring global tools are leveraged to maximize effectiveness for North American consumers.

In this role, you will set the communication strategy for our existing users— with a focus on increasing lifetime value, retention, and loyalty— while supporting B2B lead generation efforts to bring qualified partners onto the platform.

• Local
  
  Roadmap:
  
  Own the North American CRM campaign and content calendar from end-to-end; design, build, and deploy multi-channel campaigns (Email, Push, In-App) that capitalize on local trends and seasonal moments.
• Growth & Optimization:
  Identify opportunities to drive user acquisition and marketplace density. Run continuous A/B tests on segmentation, content, and timing to improve core metrics (Conversion, CTR, and Churn).
• Data & Segmentation:
  Utilize internal tools (Looker, Amplitude and Braze) to build sophisticated audience segments based on behavior, geography, and user preferences.

• B2B Lead Nurturing:
  Collaborate with B2B Marketing / Sales to build automated communication funnels that move prospective partners (restaurants, retailers) from prospective leads to qualified leads to close.
• Supply Engagement:
  Support the supply side of the marketplace by communicating value to existing partners, helping them maximize their impact on the platform.

• Lifecycle Management:
  Partner with global to improve opportunities within lifecycle and localization —from onboarding and early adoption to retention and reactivation—optimizing global templates to resonate with North American consumers.
• Tool & Process Optimization:
  Partner with Global CRM and Tech teams to maximize the effectiveness of technical stack and capabilities.
• Feedback Loop:
  Provide local insights and technical requirements to help the global team develop scalable automation tools and templates that work for regional markets.
• Innovation:
  Act as the lead for North American experimentation, piloting new CRM features or personalization tactics before global rollout.

• The
  
  Experience:
  
  3–5 years of hands‑on experience in CRM, Lifecycle, or Retention Marketing. You have a proven track record in a mobile‑first marketplace or high‑growth B2C app environment.
• Braze Mastery: You are a power user of Braze (or similar platforms like Iterable/Salesforce Marketing Cloud). You are comfortable with managing multi‑channel orchestration across email, push, in‑app.
• Data Fluency: You don’t just report on open rates; you track how CRM impacts CAC, LTV, and frequency. You lean into A/B testing to influence strategy.
• Strategic & Tactical: You can think high‑level about user journeys but are equally happy to "get your hands dirty" building campaigns and QAing links.
• Collaborative & Adaptable: You know how to advocate for local needs while remaining a team player within a global structure.

We are looking for people who are energized by the opportunity and driven by the discipline it takes to achieve it. Too Good To Go is building a high performing team where the right people thrive by holding themselves and each other to these standards. If you are looking for a place to grow, own your work, and make an impact—you’ll fit right in.

To succeed here, you’ll need to embody these…