VP, Campaign Planning & Operations, CNN Marketing

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CNN Marketing is seeking a strategic, highly collaborative, and dynamic VP, Campaign Planning & Operations to lead the planning and execution of holistic marketing campaigns. Reporting directly to the Head of Marketing, this executive will serve as the critical cross‑functional bridge and own the end‑to‑end marketing campaign operating model that connects all marketing verticals. Crucially, this role will serve as the central point for cross‑functional planning and execution for complex marketing campaigns and operational modernization, driving internal efficiency and alignment.

This includes standardizing workflows, upgrading campaign documentation and knowledge sharing, and actively championing the integration of cutting‑edge automation and AI efficiency tools across the marketing organization. As a member of the marketing leadership team, this role is accountable for driving marketing effectiveness in partnership with brand and growth team leads, ensuring campaigns deliver measurable business outcomes with executional excellence and rigor.

• Campaign Prioritization:
  Track official intake, timing, dependencies, and troubleshooting for all tiered marketing initiatives that are directly tied to measurable business objectives.
• Work with marketing leads and content leaders to define clear, data‑backed criteria for prioritization and manage and communicate rolling updates.
• Integration Across Functions:
  Act as the primary touchpoint to unify marketing verticals to ensure on‑strategy and on‑time campaign execution.
• Ensure full coordination across teams, maintaining alignment from planning through optimization.
• Holistic Campaign Planning:
  Oversee campaign planning architecture, ensuring all marketing verticals are fully synchronized from brief to execution to post‑mortem.
• Define and enforce standardized campaign timelines and key milestones across all initiatives to deliver coordinated, on‑time execution.
• Cross‑Functional Governance:
  Establish and lead structured governance forums (e.g. campaign readiness reviews, weekly orchestration meetings, etc.) to drive alignment and mitigate risk.
• Approvals & Decisioning:
  Ensure clear, streamlined approval processes across all campaign stages, enabling timely decision‑making and minimizing bottlenecks across stakeholders.
• Delivery Excellence:
  Facilitate seamless, accurate, and timely campaign delivery, ensuring all assets and deliverables meet defined quality assurance standards prior to launch.
• Post‑Mortems:
  Lead standardized post‑campaign reviews to capture process and key learnings, improve future planning, and drive continuous performance improvement.
• Team Leadership Team Management:
  Build and scale the Campaign Planning and Operations function over time, including clearly defining existing and new functions, day‑to‑day team management, active mentoring, and career growth opportunities.
• Resource Planning:
  Continually assess team bandwidth and capacity with respect to integrated campaign planning and execution, working with Head of Marketing and Marketing Leads to assess known gaps and support shifting business priorities.
• Operational Excellence, Standards & AI Innovation Ways of Working:
  Define, implement, and enforce modernized, agile ways of working across the marketing ecosystem.
• Break down departmental silos to ensure teams move in lockstep to accomplish shared goals and exceed business KPIs.
• Performance Benchmarks:
  Define and…