Integrated Campaigns Manager, Treasury

Who we are About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

The global demand campaigns team at Stripe delivers marketing campaigns that drive awareness and engagement for our audiences, solutions, and products worldwide. Working closely with sales and marketing teams, our campaigns support our larger business objectives and deliver impact. We build, deliver, monitor, and evolve campaign delivery across a broad suite of content, tactics, and channels. Using a broad suite of metrics, we continuously measure our work and refine our strategies to improve outreach, enhance the customer journey, and support revenue growth for the organization.

In this role, you ll champion Treasury, our global business account built for startups, owning the integrated campaign strategy, and quarterbacking the cross-functional plan to drive awareness, adoption, and active use. You ll be an expert on Treasury, holding deep market and audience insight and direct business accountability. You ll lead a complex, multi-motion campaign plan spanning self-serve lifecycle programs, direct startup GTM, VC and incubator ecosystem plays, and a high-visibility brand campaign—and you ll work shoulder-to-shoulder with lifecycle, growth, brand, PMM, sales, and partner teams to bring it all to market.

You ll capture performance against all of your efforts, analyze results, and share learnings to drive continuous improvement and impact. Ultimately, you ll be accountable for acquisition, engagement, and pipeline growth.

• Own the overall campaign strategy and plan for Treasury, and drive the global, cross-functional workstream for activation and impact
• Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns
• Work with regional marketing to ensure local relevance and advise on campaign delivery
• Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams
• Partner with product marketing and content and editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions and offers, etc.
• Use and recommend leading tools to improve or accelerate the work of the campaigns function
• Act as an expert for your owned audience and solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies
• Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy.

We re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

• 8+ years of enterprise B2B marketing experience leading large, complex, global campaigns—including some mix of integrated campaigns, content marketing, regional and field marketing, and account-based marketing—with a proven track record delivering campaign playbooks for international localisation and execution, and demonstrated increase in scope
• Strong knowledge of Fin Tech industry landscape, trends, and technology
• Proven expertise working with and influencing cross-functional teams—including regional marketing, sales, and product leaders—to build and grow pipeline
• Strong data acumen, with the ability to build, interpret, adjust, and…