Senior Director - Gender Health and Opportunity Job New York New York USA,Marketing / Advertising / PR

Location: New York

About Global Citizen

Global Citizen is a movement of engaged citizens who are using their collective voice to end extreme poverty. On our platform, Global Citizens learn about the systemic causes of extreme poverty, take action on these issues, and earn rewards for their actions as part of a global community committed to lasting change. Global Citizens have taken over 42.9 million actions since 2009.

Today, these actions, in combination with high-level advocacy work, have led to over $49 billion being distributed to our partners around the world, impacting 1.3 billion lives in the fight to end extreme poverty.

Role Overview

Global Citizen is a movement of engaged citizens using collective action to help end extreme poverty. We combine citizen‑led campaigning with high‑level advocacy and partnership building to secure commitments and mobilize resources that drive measurable impact.

Global Citizen is launching a multi‑year global campaign to transform demand for and access to contraception and voluntary family planning into a mainstream global cause, grounded in agency, wellbeing, opportunity, and shared responsibility.

This role is anchored in gender health outcomes, with a specific focus on contraceptive access as a driver of agency, well‑being, and economic opportunity.

The defining goal of this campaign is to mobilize additional funding in new resources from private sector partners and consumers through Global Citizen’s platforms and campaigns, directing funds and in‑kind contributions through established, trusted delivery channels.

This role is the day‑to‑day campaign lead responsible for building the capital mobilization engine, converting consumer engagement into giving at scale, and securing private sector financial and in‑kind contributions that result in delivered resources. This is not an aid program delivery. Success is measured by delivered funding and in‑kind value, conversion performance, and the strength of the partnership and execution architecture required to reach campaign goals.

Key Responsibilities Capital Mobilization and Campaign Delivery, 70%

Build and execute the integrated resource mobilization strategy across private sector partnerships, consumer giving, matched giving, and in‑kind contributions.

Own the private sector acquisition and monetization engine end to end, including outreach, pitching, negotiation support, activation readiness, and performance management.

Build and manage a quantified pipeline designed to deliver a meaningful share of the $ funding target, including consumer‑facing brands and companies able to contribute cash, commodities, and logistics value.

Deliver a resource mobilization plan with clear pathways by channel, including:

Private sector cash contributions converted into delivered funding
In‑kind contributions that result in delivered value, including commodities and last‑mile logistics
Consumer giving via the Global Citizen app, peer‑to‑peer mechanics, and conversion moments
Matched giving structures tied to tentpole moments
Cause marketing and solidarity marketing integrations that drive measurable donation volume

Ensure partner packages and benefits are engineered to produce measurable fundraising or delivered in‑kind outcomes, not only visibility.

Maintain a weekly capital dashboard covering delivered value, pipeline stage, conversion metrics, risks, and mitigations, and keep forecasts current.

Ensure all resources flow through agreed trusted delivery channels and recipient organizations, aligned with partner requirements and reporting standards, including trusted partners working to expand access to contraception and voluntary family planning services.

2. Consumer Mobilization and Conversion at Scale

Own the process of design and delivery of “action journeys” and donation experiences that move users from awareness to giving in minutes.
Work closely with the communication team to develop assets and education content pieces that are explicitly conversion‑oriented, each tied to a donation or resource mobilization mechanism.
Establish performance measurement for acquisition, engagement, conversion, average gift, repeat giving, and retention.

3. Narrative and…