Associate Creative Director, Earned Marketing (Temporary

Responsibilities

• Concept and lead the development of brand-building activations, partnerships, and communications content designed specifically to generate earned media and social sharing.
• Direct the day-to-day work of a Senior Designer, Earned providing clear conceptual vision to guide projects from strategy to launch. You will oversee the translation of earned media concepts into high-quality design solutions, ensuring that every deliverable—from seeding kits to social assets—upholds The New York Times's rigorous brand standards.
• Translate marketing strategies into clear, provocative creative directives that excite internal teams and external partners.
• Develop creative ideas tailored to the unique audiences of our core products, ensuring a cohesive visual and conceptual narrative for News, The Athletic, Games, and Cooking.
• Create work that natively integrates celebrities, influencers, and culturally noteworthy subscribers to amplify our mission in ways that feel authentic and newsworthy.
• Guide the creation of "social-first" activations designed to thrive on digital platforms and spark community engagement without relying solely on paid media or editorially motivated social media handles.
• In partnership with the Director, Creative Strategy and Earned Production and Director, Brand Earned Activations, guide external agency relationships to ensure top-notch quality and brand/product standards are enforced.
• Work closely with the Executive Director of Brand Activations and Talent to ensure earned ideas align with broader business goals.
• Act as an ambassador for earned thinking across the organization, engaging the right stakeholders in productive conversations to build alignment.
• Execute high-concept ideas, balancing quality with the demands of the news cycle.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

• 8+ years of experience in creative leadership, with a heavy focus on earned media, PR-led activations, or non-traditional advertising.
• A portfolio that demonstrates “work the world talked about”—campaigns that broke through via PR, social trends, or cultural moments.
• Deep understanding of how to leverage Social, Celebrity, and Influencer ecosystems to drive brand discovery.
• Experience translating marketing strategies, product roadmaps, and the news cycle into clear creative directives.
• Service diverse categories across the NYT portfolio, from the rigor of News to the fandom of The Athletic and the community-driven spaces of Games and Cooking.
• Cultivate trusted relationships across the organization and navigate complex stakeholder dynamics.
• Operational agility to navigate the time sensitive requirements of earned media while maintaining high standards of craft.

The hourly rate of base pay for this role is: $85—$97 USD.

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.

We’re excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.

If you’re an Engineering candidate, we’ll let you know what specific GenAI tools you are permitted to use for your technical assessment.

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an…