Vice-President, Marketing & Communications

Title

Vice-President, Marketing & Communications

Marketing & Communications

New York, NY

Chief of Staff

Exempt

Reporting to the Chief of Staff, the Vice‑President, Marketing & Communications is a senior, hands‑on manager and core member of the Senior Leadership Team, accountable for delivering strong revenue growth across museum visitation, memberships, ticket sales, and events. The role leads marketing and communications as a performance‑driven function, translating organizational priorities into integrated strategies and campaigns that drive financial results and engagement.

The executive develops and executes data‑informed marketing and communications strategies that position the Paley Museum as a must‑visit cultural destination, convert awareness into attendance, participation, and increased memberships, and deliver value for members, sponsors, and partners. The executive is responsible for delivering significant earned media coverage, demand generation, audience growth, and sustainable revenue performance, leveraging AI, analytics and emerging technologies to optimize reach, engagement, and conversion.

• VP, Marketing & Partnerships
• VP, Creative Services
• Director, Communications

• Serve as a member of the Senior Leadership Team, responsible for the strategic direction, execution, operations, and analysis of Paley’s marketing and communications departments.
• Lead integrated marketing and communications strategies that drive Paley Museum press and social media coverage and visitor traffic, memberships, ticket sales, sponsorship visibility, and revenue growth.
• Translate organizational goals into clear campaigns, audience strategies, and measurable outcomes across digital, earned, owned, and paid channels.
• Steward and activate the Paley brand to ensure clarity, consistency, and impact across all audiences and platforms and convert audiences into visitors, members, and ticket buyers.
• Partner closely with the Chief of Staff and Executive Team to advance organizational priorities and revenue‑generating initiatives.
• Collaborate cross‑functionally with Development, Sponsorship, Membership, Programming, Guest Services, and other teams to align campaign execution and messaging.
• Provide strategic leadership and hands‑on management of the marketing and communications team and agencies, ensuring effectiveness, accountability, a high standard of excellence, and fiscal responsibility.
• Lead communications for major initiatives, exhibitions, and events, including reputation management as needed.
• Oversee internal communications to ensure clear, timely, and consistent messaging that aligns staff, leadership, and stakeholders with organizational goals and priorities.
• Lead corporate communications, including executive messaging, institutional positioning, thought leadership, and external stakeholder communications as well as award submissions for Paley and its CEO & executive team.
• Build and maintain relationships with media, industry leaders, sponsors, and cultural partners to support audience growth and visibility.
• Leverage data, analytics, and emerging technologies to improve targeting, engagement, and marketing efficiency.
• Serve as a Paley Ambassador by amplifying organizational initiatives and content through networks and social media platforms to strengthen reach and community engagement.
• Participate in special projects and initiatives as assigned.

• High energy, extremely organized, highly efficient operator with proven ability to meet deadlines and budgets.
• Exceptional business writing skills and outstanding verbal communication.
• Strong leadership skills and ability to lead cross‑functional teams.
• Ability to take ownership of all tasks and manage simultaneously.
• Positive and professional demeanor with excellent interpersonal, administrative, and managerial skills.
• Ability to handle and prioritize multiple tasks while maintaining attention to detail.
• Resourcefulness, creativity, strong problem‑solving, and research skills.

• Proven experience as a Chief Marketing Officer, or equivalent senior executive position, with 25+ years’…