Product Marketing Manager

About Bazaarvoice

At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network.

And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.

The problem we are trying to solve :
Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.

Our brand promise : closing the gap between brands and consumers.

Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.

It’s official:
Bazaarvoice is a Great Place to Work in the US , Australia , India , Lithuania, France, Germany and the UK!

• Impact the full client lifecycle, measured through bookings, adoption, retention and advocacy, by partnering and influencing cross‑functional partners in Product, Marketing, Sales, Client Success, Services and Enablement.
• Build compelling narratives that clearly differentiate Bazaarvoice as the premium offering in the ratings and reviews space.
• Define and execute GTM strategy for Bazaarvoice Ratings & Reviews releases, including launch positioning, messaging, internal and external enablement/comms, and ongoing adoption motions across different business sizes, personas, industries and geographies.
• Drive competitive positioning and de‑positioning efforts with research‑backed insight and strategic clarity.
• Serve as a strategic partner to Product Management, influencing roadmap decisions with market context and go‑to‑market requirements.
• Collaborate with Sales, Client Success, and Enablement teams to equip the field with the tools they need to confidently sell, advise, advise on and support our Ratings & Reviews offering.
• Partner with Marketing Teams (Brand, Content, Digital, Growth, and Field Marketing) for coordinated demand generation, revenue‑driving, and customer advocacy activities.
• Gather market intelligence and voice of the customer and produce quarterly reports to inform business strategy across cross‑functional teams.
• Create clear, compelling sales and marketing collateral, from one‑sheets and web copy to playbooks and pitch decks.
• Orchestrate a unified global strategy that empowers regional marketing teams (EMEA, APAC, NA) to execute with relevance in their local markets, while keeping our brand consistent.

• 5‑8 years of product marketing or relevant experience in B2B SaaS, ideally in ecommerce, martech or adtech.
• Proven experience owning GTM strategy for software solutions, and working cross‑functionally to execute successful product and feature launches.
• Exceptional messaging and positioning skills; you are able to turn features into compelling stories that resonate with marketing and commerce leaders.
• Understanding of modern consumer behavior, especially in the ecommerce industry.
• Strategic thinker with a bias for action. You know how to prioritize for highest impact, and are not afraid of experimenting and making mistakes.
• Thrives in ambiguity and in the opportunity to define their own strategy and scope for highest impact.
• Impeccable written and verbal communication.
• Familiarity with our toolset is desired:
  Google Suite, Asana, Gemini, Confluence, JIRA, Crayon, Pendo.
• Understanding of and/or experience with our top industries is desired:
  Retail, Apparel & Fashion, Consumer Electronics, Health & Beauty, Food & Bev, Home & Garden.

Compensation: $138,766-$173,458. At Bazaarvoice,…